What Do B2B Buyers Want From Sellers, and Why Do They Go Elsewhere?
The B2B e-commerce market is set to account for at least one-eighth of global B2B sales next year, making it a huge business opportunity. But on the flip side, an Accenture survey [pdf] of more than...
View ArticleGender Inequality Continues in YouTube Ads
In a recent study of nearly 3 million YouTube video ads, Google and the Geena Davis Institute on Gender in Media at Mount Saint Mary’s University found that while female characters were seen less often...
View ArticleIn What Areas Do Digital Commerce Leaders Think They Can Beat Amazon?
Nearly 3 in 5 (57%) digital commerce senior decision-makers see Amazon as a barrier to the growth of their organization’s, with 56% saying they believe that the industry would be better off without the...
View ArticleSocial Commerce Believed to Be the Top Digital Commerce Channel of the Future
Seven in 10 digital commerce leaders (72%) believe that consumers of the future will prefer to shop online, with more than half (55%) saying they see little value in physical commerce. These beliefs...
View ArticleHow Are D2C Brands Reaching Customers?
With three-quarters of their customer base being under the age of 55, direct-to-consumer (D2C) brands have a particular appeal with younger generations. But how are D2C brand reaching these younger...
View Article7 in 10 Americans Feel Their Personal Data Is Less Secure Than 5 Years Ago
The majority (62%) of Americans feel it is not possible to go through their daily lives without having their data collected by companies. Added to that, 8 in 10 (81%) feel that they have little control...
View ArticleWhich Industries’ Revenues Are Most At Risk from Poor CX?
The growing emphasis that companies put on optimizing customer experiences may be paying off for many industries, with only 7% of customers across 20 industries reporting they had a bad customer...
View ArticleFashion Accounts for the Dominant Share of Instagram Interactions, but...
Although the 50 largest global brand profiles on Instagram and Facebook published more posts on Facebook, Instagram saw a significantly higher number of interactions during the third quarter of 2019,...
View ArticleLower-Tier Cities Act As the Consumer Spending Growth Engine in China
The number of middle-class and affluent Chinese consumers has increased dramatically in the past several years with almost half (49%) of the urban population in China coming from households with an...
View ArticleHere’s Where Consumers Want More Convenience When Shopping
Consumers are searching for convenience more than ever, with 83% of shoppers saying that convenience while shopping is more important today than it was 5 years ago. But where do they want more...
View ArticleGlobal App Store Downloads Continue to Grow
Apple’s registered slogan “There’s an app for that,” still holds true some 10 years after its inception. While there seems to be an app available for just about every function in life, mobile phone...
View ArticleHere Are Some E-Commerce Traffic Source and Conversion Rate Stats
Despite ebbing and flowing throughout the year, search is still one of the main drivers to e-commerce sites. Indeed, per a report [pdf] from Episerver, over 2018 and 2019, organic search was...
View ArticleHere’s What Consumers Want From Advertising When Shopping for Everyday Products
About two-thirds (68%) of shoppers say that with all the information now available to them, they are able to make better purchasing decisions than they could 5 years ago. With that in mind, what do...
View Article2019 Email Benchmarks: Which Industries Performed Well, on Which Days?
Even though marketers increasingly feel that email effectiveness is on a downward slope, the channel remains a digital workhorse. With brands battling for attention in the inbox and focusing on...
View ArticleFacebook Still at the Top of the Heap for Retail Social Advertising
Among retailers advertising on social media, about 50% dedicate at least half of their marketing budget to social advertising. That’s according a recent report [download page] from Smartly.io, WBR...
View ArticleMarketers in the C-Suite: Relatively Young, with Short Tenures
There is no question that the plates of today’s CMOs are full, as they spend their days aligning strategic priorities with other C-suite members and struggling to deliver an excellent customer...
View ArticleValentine’s Day Consumer Spending Expected to Jump
Total consumer retail spending on Valentine’s Day is expected to break a new record this year as more people plan to celebrate the holiday, according to an annual survey from the National Retail...
View ArticleIndustries Face Declines in Trust
One thing that all industries have in common is their need for the public’s trust. Unfortunately, this year’s Edelman’s Trust Barometer [pdf] shows that while the public still trusts business in...
View ArticleThese Brands Enjoyed the Best ‘Buzz’ in 2019
When it comes to brands with buzz, Netflix is still holding strong at the top of the list after ending Amazon’s 5-year reign last year, per YouGov BrandIndex’s latest brand Buzz report covering 2019 in...
View ArticleUS Shoppers Are Embracing Second-Hand and Upcycled Products
Consumers are no longer just focusing on price when it comes to making purchase decisions. Indeed, a majority of Gen Z (72%), Millennial (70%) and Gen X (63%) shoppers say that their purchase decisions...
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