Consumers Say That Diversity in Advertising Has An Impact on Them
Six in 10 US consumers believe that diversity in advertising is important. Added to that, showing diversity in advertising can also lead to trust: almost 4 in 10 respondents from the more than 1,000...
View ArticleHere are the Highest-Ranking Brands Among American Adults
Tech brands like Google, Amazon and Apple have made a strong showing on other ‘top brands’ lists this year, including most loved brands, most ‘intimate’ brand, and most loved on social media. However,...
View Article2019’s Top Brands Ranked by Customer Loyalty
Amazon retains its position as the brand loyalty leader in the US for the third consecutive year. So says the latest annual loyalty study [pdf] from Brand Keys, which ranked customer engagement and...
View ArticleUS Retail E-Commerce Growth Continues in Q2 2019
E-commerce sales growth in the US shows little signs of leveling off as, once again in Q2 2019, online sales have increased by double-digits. Retail e-commerce sales in the US reached an estimated...
View ArticleClose to Half of Online Fashion Shoppers Say Social Media Inspired Their Last...
By 2022, E-commerce is expected to grow to account for more than one-third (36%) of the total global fashion industry by 2020. This growth will be fueled in part by social media, as almost half (47.5%)...
View ArticleB2B E-Commerce Pros Worry About Customer Experience. Here’s What They Are...
B2B e-commerce is big business, accounting for more than $1 trillion of sales in the US. But online sales can’t be taken for granted, as close to half (45%) of B2B e-commerce marketers say they have...
View ArticleHere Are the Most “Relevant” Brands in the US in 2019
While the brand at the top of the list of most relevant brands in the US remains steady for another year, the rest of the top 5 has undergone a bit of a shuffle in 2019. So finds Prophet’s Brand...
View ArticleShoppers Are Preparing Their Online Grocery Orders in A Variety of Ways
Grocery shopping online is catching on in the US, with estimates showing that sales in this sector grew by more than one-third (35%) year-over-year in 2018, to $24 billion. Even so, online grocery...
View ArticleThese Are the Capabilities CMOs Feel Are Most Vital to Support Their...
Amidst growing concerns about the economy and fears of a global recession, a recent report [download page] from Gartner shows that marketers are remaining upbeat and optimistic about the impact of the...
View ArticleB2B Decision-Makers Point to Areas for E-Commerce Improvement
E-commerce is expected to account for at least one-eighth of global B2B sales next year. With this in mind, how can B2B companies make the online buying experience easier for buyers? Here’s what...
View ArticleHow DTC Brands Are Using Video Advertising
Due in part to the strength of CTV in the digital landscape and the trust advertisers have in premium publishers, the share of impressions attributed to premium media vendors increased 31%...
View ArticleHere’s How Financial Services Companies Invested Their Ad Dollars Last Year
Globally, financial services had a median revenue ROI of 3.71% in 2018, per the Global Ad Trends report from WARC. Here’s a look at where the financial services industry invested their ad spend last...
View ArticleConsumer Spending on Halloween Expected to Dip This Year
Much like this year’s forecast for Easter, consumer retail spending around Halloween is expected to be high but fall short of last year’s total, according to the latest survey from the NRF. Per the...
View ArticleKids Say Their Purchase Decisions Are Swayed More by Social Media Influencers...
The amount of money spent advertising to kids has been steadily rising in recent years, with digital channels take an increasing role. Among those digital channels is social media – and a recent study...
View ArticleTeens’ Video Preferences Continue to Evolve
For the past few years, US teens have spent the largest portion of their video viewing time with Netflix. But that preference has now changed, as the latest semi-annual teen survey from Piper Jaffray...
View ArticleNearly 9 in 10 Parents Say Their Kids Influence Their Purchase Decisions
Kids say that family members are one of the top three influencers in their purchasing decisions, and the same might be said when it comes to kids having an influence on their parents’ purchases....
View ArticleHoliday 2019 Data Hub
The holiday season has begun, which means that dozens of studies are being issued forecasting spending trends, retail destinations and shopping attitudes. This latest annual data hub (which will be...
View ArticleThree in Four Adults Are Willing to Pay for Services to Save Time
For many, time is perhaps a more precious commodity than money, per the latest report [download page] from The Integer Group. The survey results indicate that about half (49%) of the 1,200 US...
View ArticleMarketers Are Lagging in Their Use of CRM Data for Loyalty Programs
More than three-fifths (62%) of marketers say their loyalty programs are fully integrated with their CRM data. However, that doesn’t mean they’re always using that data to its advantage, according to a...
View ArticleThe US’ Most Valuable Brands: Tech Stays on Top, Insurance Rises
Once again this year, technology brands lead the list of America’s most valuable according to the third annual BrandZ Top 100 Most Valuable US Brands report [pdf]. But while tech brands dominate the...
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