What Advantage Do Commerce Companies Have Over Amazon?
Six in 10 (61%) global commerce businesses say their current business model is under significant or extreme pressure to adapt to changing market conditions and customer behaviors. Furthermore,...
View ArticleAmazon Prime Day 2019 Stats
Shoppers in the US will spend more on Prime Day this year than they did in 2018. In a survey of Amazon Prime members from Profitero, three-quarters (76%) plan on shopping on Prime Day in 2019, with 56%...
View ArticleConsumers Look To Tech To Improve Their Shopping Experience
Consumers are seeing an improved experience due to shopping technologies and innovations for online (80%), in-store (66%) and mobile (63%) shopping. The use of intelligent automation is not slowing...
View ArticleWhat Is The Average Order Value For E-commerce Stores?
While US online retailers don’t see the highest average order values, their customers buy nearly twice as many items per purchase (6) compared to shoppers in other countries (2-3), per a new report...
View ArticleThe Failure To Make Websites Accessible Is Leading to More Lawsuits
In a time when large companies are having substantial fines levied on them for breaching GDPR regulations, it’s important to remember that data privacy isn’t the only area where businesses need to be...
View ArticleConsumers Expect Customer Service Agents to Know Their Engagement History
An overwhelming majority (95%) of retail customers say they try to resolve an issue online at least some of the time, with two-fifths (42%) trying to resolve their issue online first most of the time....
View ArticleDo Consumers Trust Advice Generated by Artificial Intelligence?
It doesn’t seem that long ago that artificial intelligence (AI) was a fantasy that made for thrilling sci-fi movies. Now, AI has become an everyday part of life, with marketers using it for anything...
View ArticleBrand Perceptions of Customer Pain Points Are Lagging
In the past two decades, the shopping experience has changed drastically and, for the most part, consumers are embracing these changes. Indeed, a new survey [download page] from Elastic Path of more...
View ArticleData: New Subscription E-Commerce Benchmarks
Subscription services are a convenient and, often, necessary way for consumers and businesses to access goods and services. While customers are subscribing to services that provide anything from...
View ArticleEmoji Users Say They’re More Likely to Engage With Brands That Use Emojis 😊
Instagram posts have been found to generate more interaction when they include at least one emoji, making emojis a surprisingly useful engagement tool as opposed to just a way to dress up an otherwise...
View ArticleAs E-Commerce Grows, Shoppers Gain More Comfort Buying Big-Ticket Items Online
With 6 in 10 US consumers (61%) saying they have purchased a product online, it’s clear that consumers are becoming increasingly comfortable with e-commerce. As this comfort level increases, so does...
View ArticleHow Consumers Feel About Remarketing
Almost one-quarter (23%) of online shoppers who have encountered remarketing say they have ended up purchasing the product, per a survey by Intent Lab and Performics. But the percentage of respondents...
View ArticleHow Direct and Incumbent-Only Brand Shoppers Differ
Almost half (48%) of US consumers ages 13 and older buy direct (DTC) brands, according to a survey [download page] by the IAB, with the remainder reporting that they stick exclusively to incumbent...
View ArticleThese Are the Top Industries for US Digital and Mobile Ad Spend
Mobile advertising should account for about two-thirds (67%) of total US digital ad spend this year, per recent data from eMarketer. The analysis also reveals that the largest portion of mobile’s...
View ArticleWhat Keeps Consumers Loyal to a Financial Services Company?
While common sense dictates that consumers choose to stay with a financial services company because they have trust in that company, the reality is that trust is far from the leading influence on...
View ArticleBack-to-School 2019: Stats & Research Reference
Back-to-school season is in full swing once again (with some areas of the country already back) and while total back-to-school (BTS) and back-to-college (BTC) retail spending is expected to be somewhat...
View ArticleMobile’s Share of US Digital Commerce Keeps Growing. Here’s What It Looks...
Retail digital commerce continues to thrive, reaching $137.9 billion in Q1 2019, an increase of 15% year-on-year (y-o-y). In fact, retail e-commerce has grown to account for almost 1 in every 4...
View Article1 in 4 US Adults Say They’re Likely to Shop with AR/VR in the Next Year
With shopping tools like Smart Speakers, subscription services and AR/VR now available, it’s safe to say that the shopping experience is changing. But, despite a majority of US adults being aware that...
View ArticleAmazon’s Dominance of CPG E-Commerce Continues, But Seems to Be Easing
CPG e-commerce in the US has grown by three-quarters (76%) in just 2 years, reaching $65 billion during the 52-week period ending at the close of January 2019. While Amazon accounted for the largest...
View ArticleWhat Keeps Online Shoppers From Creating User Accounts?
Having an online user account with a retailer can have its advantages, including faster checkout and the opportunity for a more personalized shopping experience. And while a report [download page] from...
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