Shoppers Head to Google For Inspiration
Three-quarters of online shoppers say their online purchases are largely pre-planned (20% say they’re all pre-planned, 55% say many are pre-planned). Regardless of whether shoppers know what product...
View ArticleFacebook Says Brands on Instagram Benefit From A Halo Effect
Brands that are not already on Instagram may want to take a closer look at the social media platform, as shoppers have generally positive perceptions about the brands that are there. Individuals...
View ArticleMost Youth Say They’ll Share Their Bad Shopping Experiences on Social Media
There is plenty of research available to show key differences between generations – whether in terms of wealth, social network use, or television consumption. A new report [download page] from BRP...
View ArticleConsumers Love Amazon, But May Be Questioning Its Ethics
Amazon is no longer the top company for corporate reputation in the eyes of Americans. Dropping to the second position in the most recent Axios Harris Poll of the 100 Most Visible Companies [download...
View ArticleMother’s Day Spending Expected to Reach New Peak This Year
Mother’s Day spending is expected to total a record $25 billion this year, says the NRF in a new forecast, representing an 8% increase from last year’s $23.1 billion. Some 84% of American adults are...
View ArticleIncreased Amazon Ad Spend Brings Results
Advertisers are reaping the benefits of their increased investments in Amazon Sponsored Brands and Products, per new research [download page] gathered from Merkle clients. While spend on Amazon...
View ArticleD2C Brands Point to Social Media As Their Leading Customer Acquisition Channel
With many retailers having concerns about selling on marketplaces – ranging from having to share a cut of revenues to potential customer relationship issues – some are choosing to cut out the...
View ArticleHow Are Organizations Measuring the Success of Their Voice-Enabled Experiences?
The overwhelming majority of organizations see voice-enabled experiences as important (67% “very important”, 27% “somewhat important”) for their customers, according to a study by Adobe and Advanis,...
View ArticleAsian-Americans Have Strong Purchasing Power. How Can Marketers Reach Them?
Reaching the $1 trillion mark in 2018, Asian-American spending power is impressive, to say the least. With data from a recent report [download page] from Nielsen predicting that Asian-Americans’...
View ArticleHow Are Email Response Rates Trending?
Email click-through declined for business as usual emails in Q4 2018 on a year-over-year basis, per the latest email and benchmark trends report [download page] from Epsilon. Segmenting the data by...
View ArticleThe 10 Most Valuable Global Retail Brands in 2019
The world’s most valuable retail brands experienced a 33% growth in brand value this year, according to data from BrandZ. Reaching a total of $1.4 trillion, the top 75 most valuable global retail...
View ArticleDoes A Higher Volume of Site Personalization Lead to Better Conversion Rates?
Personalization continues to prove its value, with companies reporting benefits such as positive ROI from implementing it in their marketing. But when some personalization can be creepy, should...
View ArticleFive Points About Podcast Advertising
With more Americans listening to podcasts than ever before, podcast advertising revenues are also on the rise, with just 22 companies self-reporting revenues of $344.7 million in 2018, in a market...
View ArticleFather’s Day Spending Expected to Reach A New High
Father’s Day spending is estimated to rise from last year’s $15.3 billion to reach $16.0 billion, says the NRF in a new forecast, pushing this year’s total to a new peak. This growth comes despite a...
View ArticleMost Americans Say They’re Willing to Pay More For Environmentally Friendly...
The majority (54%) of US adult shoppers agree (43%) or strongly agree (11%) that they are willing to pay more for environmentally friendly products. This apparent willingness to pay a premium for...
View Article3 Surprising Findings About E-Commerce Marketing
Retailers are clearly keen on finding new customers, as four in 5 (81%) digital retail leaders say that in 2018 acquisition marketing was among their largest marketing investment priorities, making it...
View ArticleWhat Leads People to Choose A New Retailer?
Consumers are still highly influenced by word of mouth (W-O-M) when it comes to trying out a new retailer. A full 45% of consumers say that a friend or family member had recommended the most recent...
View ArticleWho’s Dedicating the Largest Share of Wallet Online?
US consumers are becoming more diverse, and so are their spending habits – at least to some extent. One thing that all age groups, ethnicities and income levels have in common is that online’s share of...
View ArticleThe World’s Most Valuable Brands Continue to Grow
BrandZ has released its Top 100 Most Valuable Global Brands 2019 report [pdf] showing continued growth in value of the world’s most valuable brands, albeit not at the rate from last year. The report...
View ArticleHow Frequently Do US Consumers Use Voice Assistants?
In a world where now all consumers have to do is say, “Alexa, reorder coffee” and it will be delivered within two days, businesses are seeing the importance of a voice-enabled experience. But it...
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