Retailers See Voice Ordering As More Opportunity Than Threat
Currently more than half (54%) of brands are selling their wares on Amazon, a figure predicted to reach almost three-quarters (72%) within the next 5 years, according to survey results [download page]...
View ArticleUS Retail Sales Forecast to Grow by 3.8-4.4% Again This Year
Although Sears filed for bankruptcy in 2018, this month saw the retail giant being bought out and the liquidation prevented. So could this be a positive bellwether for the state of retail? Perhaps so,...
View ArticleThese Were the Top 10 CPG E-Commerce Categories in 2018
E-commerce CPG sales hit $58.9 billion in 2018, a 35.4% increase from the year before. While these sales only account for 11% of all CPG sales, they represent 64% of total omnichannel growth, according...
View ArticleConsumers Prefer Visual to Text Information When Shopping Online
More than one-third (36%) of US consumers have performed or used visual search when shopping online, a figure that matches the percentage who have used voice search. So finds research from Intent Lab,...
View ArticleAsian-American Households Continue to Enjoy Above-Average Incomes
Asian-American households continue to have the highest household incomes of any race/ethnicity in the US, according to recently-released figures [download page] from Claritas. Asian and Pacific...
View ArticleHere Are the Top Reasons Consumers Buy Apparel on Amazon
Apparel shoppers in the US are more likely to be buying clothes on Amazon than any other online retailer, according to a recent study. Half (50.7%) of the 2,000 consumers surveyed for the report...
View ArticleThese Are 2019’s Top US Retailers by E-Commerce Sales Share
Not surprisingly, Amazon is far and away the top US e-commerce retailer – but to what extent? A recent analysis from eMarketer finds that at almost half (47%) of total US retail e-commerce sales, it...
View ArticleStudy: Brands Lack the Meaningfulness Consumers Desire
People would not care if 77% of brands disappeared. However, more than three-quarters (76%) of consumers expect brands to contribute to their quality of life and well-being, according to a new report...
View ArticleIn Hindsight, What Would Retail Marketers Do Differently to Maximize Their...
If given the opportunity to do it all over again with marketing technology, there are at least a few things marketers would do differently to make it more effective. Coming top of that list, according...
View ArticleHere’s How Marketers Fared in 2018 in the Metrics That Impact Email...
Some 15% of US marketing emails fail to reach the inbox, according to an analysis released last year by Return Path. Although this figure is an improvement from 2017’s rate of 23%, marketers can’t...
View ArticleAmazon Cedes E-Commerce Customer Satisfaction Crown
Amazon has for many years been the king of e-commerce by several measures, including brand valuation, where shoppers begin their searches, time spent on e-commerce websites, and even as a place for...
View Article3 in 4 Companies Report ROI From Personalization. What Data Sources Are Being...
Personalization is leading to positive ROI in some three-quarters (75.5%) of businesses in North America and Europe. Retail is seeing the greatest impact with nearly 8 in 10 (79%) retailers reporting...
View ArticleHow Much Have Facebook Algorithm Changes Impacted Publishers?
In January 2018, Facebook announced changes to its algorithm with an expressed intention (per their press release) to “prioritize posts that spark conversation and meaningful interaction between...
View ArticleGoogle Shopping and Paid Search Benchmarks For Retailers in 2018
Some time ago retailers began to receive more of their paid search clicks from shopping ads than from text ads. But as the industry increasingly towards Google Shopping ads, their click-through rate...
View ArticleBaby Boomers Possess the Majority of US Household Wealth
The period since the end of the financial crisis has seen considerable growth in US household wealth, with the total sum expected to exceed $100 trillion by the end of 2019. A new report [download...
View ArticleCan Online Shoppers Ever Be Satisfied?
Retail marketers face numerous challenges from today’s consumers. Brand loyalty is fleeting, growing consumer expectations necessitate investment in customer experience, and shoppers spend more time on...
View ArticleConsumers’ Easter-Related Retail Spending Expected to Remain High
Total consumer spending on Easter is forecast to total $18.1 billion this year, just below last year’s record projection of $18.2 billion, according to the NRF. Some 79% of adults plan to celebrate...
View ArticleHow Many Search Results Do People Scroll Through on Amazon?
One of the benefits of Amazon is that a shopper is rarely starved for choice. Yet, despite being presented with pages of options during a search, almost half (45%) of shoppers say they typically don’t...
View ArticleMisuse of Personal Data Is the Leading Cause of Tech Industry Distrust
Events in the past couple of years have shown how easy it is for a company to lose its reputation and trust with consumers. The tech industry is far from immune, with a report [download page] from...
View ArticleOnline Shoppers Submit More Photos With Reviews
Close to two-thirds of shoppers (64%) consider ratings and reviews important, along with consumer-submitted Q&A and photos. That’s one finding from a report [download page] by Bazaarvoice, which...
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