The Top 5 Most Popular Categories Purchased Online Are…
A majority of online consumers around the world claim to buy entertainment (61%) and service (56%) categories more often online than in-store. And while fewer (38%) say they buy durables such as...
View Article[Email Benchmark Report] Mobile, Database and Purchase Metrics
[Sponsored by Yes Marketing] 47% of consumers say email is their preferred channel for brand communications, yet over the last quarter, active subscribers in brands’ databases declined by 16.7% and new...
View ArticleSmartphones Reportedly At Half of B2C Email Clicks in Q3
Half of all email clicks in Q3 occurred on a mobile phone, reports Cheetah Digital [download page] in a recently-released analysis. The study suggests that consumers are growing more comfortable with...
View ArticleNetflix Takes Top Global Ranking for the Simplest Brand Experience
More than half (55%) of consumers around the world are willing to pay more for simpler experiences, according to Siegel+Gale’s latest annual “Global Brand Simplicity Index” report [download page]....
View ArticleGoogle’s Top Trending Searches of 2018, and Other Year-in-Review Lists
It’s that time of the year again, for the most special of retrospections… year-in-review lists. Google’s top trending searches of 2018 show that natural disasters and celebrity deaths were atop our...
View ArticleUS Teens Are Most Interested in These Types of Online Groups and Forums
Around half of American teens spend time in online groups or forums, with just 22% never frequenting such sites, according to a a recent study from Pew Research [download page] on teens’ social media...
View ArticleParents Show Above-Average Adoption of Subscription Services
It seems today almost any item can be purchased on a subscription basis, and this might be appealing for busy parents. Indeed parents with kids under the age of 18 are more likely than non-parents to...
View ArticleRetailers See Many Benefits From Recurring Revenue Programs
Marketing leaders typically spend more on acquisition rather than retention, but the results of a recent Ordergroove survey [download page] of more than 150 retail industry professionals may indicate a...
View ArticleMen Prove to Be Keen Amazon Shoppers
Men are making more purchases online, reaching parity with women, according to the results of a First Insight report [download page] encompassing two consumer surveys from December 2017 and September...
View ArticleIn What Categories Are Online Shoppers Most Apprehensive About Returns?
Consumers are more comfortable purchasing online if they know there are free returns,according to research [download page] by Radial of more than 2,000 consumers in North America. In fact, half of the...
View ArticleMillennials Are Using Smartphones More Than PCs for Shopping
The younger generation in the US is well above the average when it comes to mobile shopping. While a little more than half (53%) of all shoppers ages 20-72 years have used a smartphone to shop in the...
View ArticleThese Brands Enjoyed the Best Word-of-Mouth in 2018
Step aside, Amazon. YouGov BrandIndex has released its brand buzz report covering 2018 in the US, and streaming service Netflix has stolen the top spot from Amazon, which previously had a five-year...
View ArticleNew Deck: Top 20 B2B Marketing Charts of 2018
From buyer-vendor relationships to demand generation and events, our collection of 2018’s top B2B marketing charts reveals some of the most important trends in buyers’ path to engagement, while also...
View ArticleSuper Bowl 2019 Data
Almost 3 in 4 adults (72%) in the US plan to watch Super Bowl 53 this Sunday, according to an NRF survey of more than 7,000 US adults. While this translates to about 182.5 million adults planning to...
View ArticleConsumers’ Expectations of Trust in Brands Grow Rapidly Across Industries
With continued retail data breaches, the influx of so-called “fake news” and the stunning revelation about Cambridge Analytica, trust is on everybody’s minds. But has this increased consumer...
View ArticleAmazon Prime Estimated to Hit Subscriber Milestone in the US; Netflix Surges...
E-commerce behemoth Amazon is continuing its growth in the subscriptions space, with its streaming service and free shipping netting an even larger recurring revenue base. The number of Amazon Prime...
View ArticleWho’s Spending Their Money? Some Surprising Answers.
Marketers put a lot of time, attention, and valuable marketing dollars on targeting Millennials and Gen Z. There are some arguments to be made about how warranted that effort is, given that there’s a...
View ArticleValentine’s Day Consumer Spending Forecast to Reach New High
Total consumer spending on Valentine’s Day is expected to reach a new high this year despite fewer people planning to celebrate the holiday, according to the National Retail Federation (NRF). Based on...
View Article[Data Report] Research Uncovers 8 Strategies to Drive Consumer Engagement and...
[Sponsored] Yes Marketing surveyed 1,000 consumers to uncover what motivates them to engage with retailers, make purchases, and become loyal. Read this report to understand changing consumer behaviors...
View ArticleRetail Marketers Look Favorably on Amazon Ads
Amazon is giving the duopoly that is Google and Facebook a run for its money when it comes to digital ad spend, though it has plenty of catching up to do. Yet retail advertisers are starting to...
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