Customer Retention’s A Top Priority for Subscription Businesses: What Tactics...
With the benefits of greater revenue, higher profitability and predictability that recurring revenue programs bring, subscription-based companies rely heavily on retaining their existing customers....
View ArticleYouth Aren’t Keen on Amazon’s Environmental Impact
As one of the first places shoppers head when they know what they want to buy, Amazon has become a mainstay in many shoppers’ lives. Indeed, more than three-quarters (77%) of shoppers say that they buy...
View ArticleIs Martech Helping Retailers Achieve Their Marketing Goals?
This year, customer acquisition continues to be a top priority for retail marketers, with 45% ranking winning new customers as one of their top-3 objectives for 2020. But customer acquisition is not...
View ArticleSurprise: In Some Areas, Americans Think They’ll Shop More Offline in the Future
With retail e-commerce sales in the US continuing to grow at double-digit rates, it may come as a surprise that some consumers are actually looking to spend more offline in the future in certain...
View ArticleAs Mobile Grabs More Marketing Budget Share, Challenges Persist
With smartphone ownership among Millennials and Gen Xers reaching at least 90%, and as smartphone adoption with older consumers continues rising, businesses are allocating more of their marketing...
View ArticleBrands’ Business Goals on Amazon Are More Than Just Sales
Considering that more than half (55%) of brands are already selling their wares on Amazon, while about half (48%) of those who don’t are considering doing so this year, Amazon figures prominently into...
View ArticleUS Retail Sales Forecast to Grow by 3.5-4.1% This Year
Although factors such as the upcoming presidential election, the current trade war and increasing worries about the spread of the coronavirus have cast uncertainty over the outlook of retail sales, the...
View ArticleCould Tuesday be the Day to Watch for Retailers?
When it comes to e-commerce, some days have higher traffic and conversion rates than others. As it turns out, per a new report from Oribi, Tuesdays may be the best day for online retailers in certain...
View ArticleThese Are the 10 Largest E-Commerce Retailers in the US This Year
As a new decade begins, Amazon still reigns over the US e-commerce space by a wide margin, per recent estimates of online retail sales for 2020 from eMarketer. The research firm indicates that other...
View ArticleFacebook Ad Campaigns Look to Boost Post Engagement; Instagram Advertisers...
Global advertising revenue for Facebook (including Instagram, WhatsApp and Messenger) is expected to grow by 19% to reach almost $83 billion this year. But what are advertisers hoping to achieve with...
View ArticleHere Are the Top Brands US Customers Would Recommend
Word-of-mouth remains one of the greatest influencers when it comes to where to shop and what to purchase, with almost half (47%) of consumers saying that it is a very important factor when it comes to...
View ArticleSuspicion of Fake Reviews Turns Off Potential Customers
The way consumers feel about fake reviews is a key factor in understanding how trust influences people’s purchase decisions. Recent data from Bazaarvoice found that 54% of consumers across 5 countries...
View ArticleData Hub: Coronavirus and Marketing [Updated]
Let’s be clear from the outset: we’re in the midst of a pandemic, and there are far more important things to be concerned about than marketing statistics. But this is a marketing data site, and to the...
View ArticleFewer Consumers Report Window Shopping on Amazon Now Than in 2018
Consumers are less likely to use Amazon to discover new brands now than they were in 2018. A recent report [download page] from Tinuiti illustrates how consumers’ shopping habits have changed on the...
View ArticleHow Are Retail Marketers Tracking Shifting Customer Behavior?
Only 5% of retail marketers are satisfied with the level of depth and granularity of the customer insight and understanding available across their organization, while 57% say they are only satisfied...
View Article8 in 10 Adults Report Paying for At Least One Subscription Service
Subscription services have become big business in the US, with more than 84% of American consumers saying they subscribe to at least one service and more than two-fifths (44%) subscribing to 5 or more...
View Article3 Quick Points About Consumer Attitudes to AI
Marketers and advertisers have been exploring how artificial intelligence (AI) can streamline and improve processes such as collecting and analyzing customer data and creating and placing...
View ArticleHere’s How Consumers Are Using Reviews to Find Trustworthy Product Information
Product reviews are a crucial way for companies to build consumer trust and to help customers make confident purchase decisions. According to recent research [download page] from Bazaarvoice, consumers...
View ArticleMost E-Commerce Marketers Are Likely Missing Out on Personalization ROI
One-third (34%) of e-commerce marketers in North America claim to use advanced personalization across their entire customer lifecycle, per the latest report [download page] from Kibo. For those in the...
View ArticleMother’s Day Spending to Near $27 Billion This Year, Reach New Peak
Mother’s Day spending is expected to hit a new record of $26.7 billion this year, per the NRF in a new forecast, representing a 7% increase from last year’s $25 billion. A full 86% of US adults plan to...
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