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Retail Marketers Involved With AI Are Very Excited About Its Potential
The people tasked with setting marketing strategy and artificial intelligence (AI) applications at retailers with at least $50 million in revenues are very confident in its transformational potential,...
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E-Commerce’s Share of FMCG Sales, by Category
E-commerce is contributing the lion’s share of growth in the FMCG market, according to a new report [download page] from Nielsen. In fact, online channels have fueled 89% of FMCG sales increases in the...
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People Are Using Amazon Shopping Services Other Than Just Prime
Amazon Prime Day came and went, soaring to new heights and reaching an estimated $1 billion in sales. So maybe the following figure may need to soon be bumped up: 63% of American adults surveyed by...
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Retailers Delivering Relevant Emails, People Say
People still prefer to receive communications from brands via email than through any other medium, finds Campaign Monitor in a recent survey. This is a long-standing preference that has been...
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5 Stats About Meal Kit Services
With Amazon’s foray into the meal kit market, we dug into our database of recent research to discover more about meal kits services. Read on for 5 quick facts from high-quality sources. Overall...
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Google PLA Conversion Rates Are 30% Higher Than Comparable Text Ads on Desktops
Google Product Listing Ads (PLAs) have passed a couple of major milestones in recent months, and with good reason: advertisers are enjoying far higher conversion rates and revenues per click in...
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5 Things to Know About E-Commerce Customer Retention
Monetate has released its latest quarterly e-commerce benchmarks report [download page] covering Q1 2017, and this edition is packed full of intriguing data about e-commerce customer retention. Here...
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Here’s How Much Hispanic Millennials Spend At Top Retailers
While Hispanic Millennials (18-35) have lower household incomes than their non-Hispanic counterparts, they match them in spending, according to a study [download page] from Viant. But where they choose...
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8 in 10 People Say They’re More Likely to Trust Legacy Brands
As part of a survey about nostalgic purchases, Ask Your Target Market (AYTM) reveals that 8 in 10 adults in the US at least somewhat agree that they’re more likely to trust brands that have been around...
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Apple Remains the Retail Leader in Sales per Square Foot
While in-store buying continues to be popular – even with youth – the rapid growth of e-commerce and outsized influence of Amazon has wreaked havoc on many brick-and-mortar retailers. In fact, most...
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Q1’s Top Ad Spenders in the US
Overall ad spending in the US was down year-over-year in Q1 2017, with out-of-home (+1%) the only media type to buck the trend, according to a recent study from Kantar Media [download page]. Print was...
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Hispanics Near $1T in Aggregate Household Income, Exceed $815B in Consumer...
While Hispanics have median household income that’s about 20% lower than the overall median average, their sheer size means that they’re approaching $1 trillion in aggregate household income this year....
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Here Are the Virtual Shopping Concepts That Most Interest Early Adopters
Research has shown that consumers are interested in the possibilities offered by virtual reality (VR) applications to allow them to demo products before purchase, something which Amazon has tackled in...
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Your Email Campaigns Are Only Reaching Three-Quarters of Your List
Inbox placement rates have improved in the US over the past year or so, but 23% of emails from US senders still fail to reach the inbox. That’s according to Return Path’s latest annual Deliverability...
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1 in Every $6 Spent on Groceries Online Goes to New Products
Adobe Digital Insights has released its latest monthly Digital Economy Project presentation covering July 2017. These reports look at various elements of the economy: one that caught our eye is a...
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Back-to-School 2017: Stats & Research Reference
Back-to-school (BTS) and back-to-college (BTC) spending are generally forecast to climb again this year, according to recent reports. Although it may seem late for a review of back-to-school trends,...
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How Active Are Brands on Snapchat?
Snapchat has been in the news quite a lot recently and apparently was the subject of an acquisition bid from Google. Its second quarter earnings release showed slow user growth, though on the positive...
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Major Retail Brands Are Counting on AI to Improve Customer Engagement
Two-thirds of CMOs and senior marketers at major retail brands such as Best Buy and Urban Outfitters will shell out upwards of $1 million on artificial intelligence (AI) and machine learning this year,...
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Here’s Who’s Shopping Online for Groceries
Online grocery shopping is still nascent, but it’s responsible for 80% of grocery dollar sales growth and is making inroads with certain segments of the population. New survey data from Gallup explores...
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North American Sponsorship Spending on Music Set For An Almost 5% Hike This Year
Sponsorship spending on music tours, festivals and venues in North America will grow by 4.8% this year to exceed $1.5 billion, according to ESP research. The projected growth rate for music exceeds...
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