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Consumers Say They’re Most Likely to Make Aspirational Purchases in Apparel...
While quality may be key to loyalty, consumers also are very focused on prices when making retail purchase decisions, according to a survey of 1,000 adults from Ask Your Target Market (AYTM). In an...
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Top 10 Marketing Charts of the Month – April 2017
This month’s quick-hit set of top charts includes the following topics: traditional TV viewing trends and live vs. OTT viewing; Netflix vs. cable-TV subscriber count; biggest video ad challenges;...
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6 in 10 Interested in Virtual Reality Presentations When Researching Vehicles
Roughly 6 in 10 consumers surveyed across 8 countries say that besides traditional methods of research, they’d like to use Virtual Reality presentations when searching for information about vehicles....
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1 in Every 6 Retail Dollars Spent Online Goes to Apparel & Accessories
Apparel & Accessories in 2016 consolidated its position as the top e-commerce product category, and new data from comScore [download page] shows how it has slowly gained a progressively larger...
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Amazon Echo & Commerce: 1 in 10 Using Their Smart Speakers to Order Products
Various analysts and experts are talking about the future of Amazon Echo as a commerce vehicle and Alexa’s potentially disruptive force in retail and for brands. But where do we stand now? New research...
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IT Decision-Makers Say They Notice Ads While Watching Video, Shopping Online
Some 61% of IT decision-makers have an ad blocker installed on at least one of their devices, according to a Yahoo survey. The desktop (50%) – the device in which they spend most of their time – is the...
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US Millennial Affluents Expect Double-Digit Increase in Discretionary Spending
Affluent Millennials are far outpacing their generational counterparts in discretionary spending growth, reports YouGov’s Affluent Perspective 2017 Global Study. Affluents in other age brackets, such...
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B2B Execs Feel That Their Customers’ CX Expectations Are Rising
Customers today have higher expectations of their experiences they have in the buying process. So say 7 in 10 professionals with responsibility for sales/commerce technologies at B2B firms. The...
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Loyalty Programs Continue to Affect Shopping Behavior, Members Say
Member satisfaction with loyalty programs is gradually rising but could still use improvement, according to the latest annual “Loyalty Report” [download page] from Bond Brand Loyalty. Some 46% of...
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Father’s Day Spending Predicted to Reach New High
Fresh off a predicted record spend for Mother’s Day (and for graduation), the NRF is out with another rosy projection, this time for Father’s Day. Based on a survey of more than 7,300 adults, the NRF...
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E-Commerce Predicted to Account for One-Eighth of US B2B Sales in 2020
Total B2B sales in the US last year were estimated to be $829 billion, and that figure is expected to grow to almost $1.2 trillion by 2021, according to a recent forecast [download page] from Forrester...
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India Takes Over From China As Top-Ranked Developing Market For Retail...
India has surpassed China this year for the leading spot on A.T. Kearney’s 2017 Global Retail Development Index (GRDI), ranked as the most attractive for retail investment among the top 30 developing...
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Trade Marketer Wish List: Better Targeting, Measurement
Shopper marketing has gained in importance over the past 5 years, according to a slight majority of survey respondents to a study from Criteo [download page] conducted by Millward Brown. Participants –...
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Online Shoppers Twice as Likely to Start a Product Search on Amazon Than on a...
Online shoppers are increasingly limiting themselves to single-channel shopping, with almost two-thirds either searching and buying online (43%) or searching and buying in-store (21%), per UPS’ latest...
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In-Store, Atmosphere Counts. And Shoppers Say That Music Helps.
The majority of American shoppers (84%) find that when stores play music, it makes for a more enjoyable shopping experience, according to The State of Brick & Mortar report [download page] from...
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There Are An Estimated 3.8 Billion Individual Loyalty Program Memberships in...
The number of individual loyalty program memberships in the US almost tripled in the decade spanning from 2006 (1.3 billion) through 2016 (3.8 billion), according to our review of COLLOQUY’s latest...
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Top 5 Use Cases on Smartphones: Messaging Comes First
More US smartphone owners regularly use messaging than make phone calls, according to a recent study from Axway. The survey asked respondents to identify their top 5 use cases, with 70% pointing to...
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How Retailers Can Improve the Product Ownership Experience, per Consumers
Retailers and manufacturers could stand to improve the post-purchase experience, according to a study from The CMO Council and LiveTechnology. In fact, just 1 in 6 consumers surveyed reported receiving...
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People Have Mixed Feelings About In-Store Personalization Tactics
RichRelevance has released its 3rd annual “Creepy or Cool” study examining consumer attitudes to retail personalization tactics. The study indicates that the majority of adults in the US would allow...
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E-Commerce User Journey Analysis Reveals Highest Performing Personalization...
Marketers have reported strong results in the past from their use of personalization across various channels. But which personalization tactics work best? Qubit dove into 2 billion e-commerce user...
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