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Targeting Big-Spending Millennials? Look For Those With Kids and A College...
It’s well known that many brands are enamored with Millennials. But they must also face the harsh realities of this generation: Millennials have below-average incomes and net worth, tend to engage more...
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People’s Perception of the Advertising & PR Industry Is Still Low, But Has...
It’s hard to sell to a public that doesn’t view you well… Yet that’s the task faced by the advertising and public relations industry, which continues to rank towards the bottom of all industries in...
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Online Shoppers Increasingly Using Mobile Devices to Locate Stores
Mobile commerce now makes up more than one-fifth of e-commerce spending in the US, and that figure should continue to climb, as new data from UPS finds growing comfort with using smartphones for a...
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Analysis Suggests Baby Boomers Are More Engaged With YouTube Ads Than Younger...
YouTube might be a favorite for teens, but ad campaigns on YouTube may get a better response from Baby Boomers, according to a report from Strike Social. The analysis – based on YouTube campaigns...
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Millennial Men Are Exerting Greater Influence in the Beauty Market
A sizable share of Millennial men have a skincare regimen – and many are likely to engage in online and offline conversations to influence others in their beauty product choices, according to a pair of...
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Large Companies Are Becoming More Dependent on Smartphone Traffic. Here’s...
Large companies in the US are getting more traffic from smartphones and less from desktops and tablets, according to a new report from Adobe Digital Insights. As a result, mobile devices have grown to...
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Studies Suggest Search Engines Top Amazon For Product Research
Several studies – such as this one – have suggested that the majority of online shoppers begin their retail research on Amazon, rather than a search engine. But two new pieces of research – from...
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One-Eighth of Global Online Ad Spending Growth Is Going to This Surprising...
It’s no surprise that Google and Facebook are hogging global online ad revenues. After all, together the two companies control an estimated 20% of all global ad spending. In a new data release, though,...
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More Than 1 in 4 Alexa Owners Have Asked It What Its Deals Are
Smart Speakers are already having an impact on commerce. Almost one-third of owners say they’re spending more on Amazon and Google since getting their Smart Speaker, according to a new study [pdf] from...
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The World’s 10 Most Valuable Brands in 2017
Apple is once again the most valuable brand in the world, keeping its hold on the top spot for the fifth consecutive year, with Google following and slightly narrowing the gap, according to...
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Most People Believe Machine Intelligence Will Change the World Within 5 Years
Marketers have their own ideas about the emerging technologies that will transform their customers’ experiences, but what about the broader public and how humans experience the world? As it happens,...
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Almost Half of US Online Shoppers Have Made A Cross-Border Purchase
Some 47% of online shoppers in the US report having made an international purchase at some point in the past year, reveals UPS in the third installment [pdf] of its Pulse of the Online Shopper series....
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Retailers Earn Almost 4X More From A Desktop Than Smartphone Visit
Smartphones will overtake desktops in visit share for the average retailer by the end of this year, predicts Adobe Digital Insights (ADI) in a recent release. But the “smartphone moment” hasn’t yet...
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2017’s Top Brands Ranked by Customer Loyalty
Amazon has taken over as this year’s brand loyalty leader, displacing last year’s leader Google for the top spot. That’s according to the latest annual loyalty study [pdf] from Brand Keys, which ranked...
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B2C Marketers’ Interest in Amazon Advertising Grows
Amazon’s US advertising revenue is expected to reach $1.65 billion this year, according to recent eMarketer estimates, before almost doubling to $3.2 billion in 2019, at which point its ad revenues are...
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Shoppers Go Online For Variety, In-Store For Service
Shoppers still prefer the in-store experience to the online one across electronics (66%), fashion (74%) and home improvement (76%), according to a study from TrendSource [download page]. An...
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How Are Teens Spending Money?
Teens in the US dedicate around 40% of their spending to clothing, accessories and footwear, with another fifth going to food, according to the latest biannual Taking Stock With Teens survey from Piper...
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2017 Deliverability Benchmark Report
[Sponsored by Return Path] For email marketing, reaching the inbox is the first and biggest challenge marketers need to overcome. Unfortunately, many are struggling with this crucial step. Globally,...
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These Are the Brands Considered Most “Relevant” by Americans in 2017
Another day, another brand ranking. Or so it seems. But here’s another chance for some of the Big 4 to assert their dominance once again, courtesy of Prophet’s latest Brand Relevance Index, which...
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Social Media Influences Purchases for Millennials, Who Look for Retail...
About half (49%) of US Millennials say that social media influences their purchase decisions, a rate more than twice as high as non-Millennials (19%), reports UPS in the fourth installment [pdf] of its...
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