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Top Advertising Vertical in the US? Retail, Again.
The retail industry spent the most on advertising again last year, according to new figures from Kantar Media. At roughly $16.3 billion – up 3% from $15.9 billion in 2011 – the retail sector accounted...
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1 in 4 American Teens Access the Internet Mostly From a Mobile Phone
78% of American teens (aged 12-17) now own a cell phone, and 47% of those teens own a smartphone. That translates to 37% of all teens having a smartphone, up from 23% in 2011, per new data [pdf] from...
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Most Emails Deployed in the Morning – But Best Results Seen in the Evening
As part of its Q4 2012 Email Marketing Quarterly Benchmark Study [download page], Experian Marketing Services has analyzed the best time of the day to send emails, cautioning that the data is...
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Market Research Evolves Towards the “Quant” Side
Market researchers tended to gravitate towards quantitative methods over qualitative ones during 2012, according to [pdf] the Winter 2013 GreenBook Research Industry Trends Report. Respondents were...
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Product Videos Increasingly Boosting Purchase Confidence for Online Shoppers
57% of online shoppers agree that they are more confident when they watch a product video in advance of making a purchase online, and therefore less likely to return the product, details Invodo in a...
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Wealthy Shoppers Cautious About Data-Sharing
68% of consumers with minimum household income of $150,000 (“wealthy shoppers”) are willing to share their personal information with merchants online, but this tends to be a requirement-driven...
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Advertising, Content Eat Up Biggest Share of Digital Marketing Budgets
Marketers from companies with more than $500 million in annual revenue are devoting the largest portion of their digital marketing budgets to digital or online advertising (12.5%) and content creation...
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Most Mobile Search-Triggered Actions Occur Quickly
73% of mobile searches trigger additional action and conversions, finds Google in a study conducted in partnership with Nielsen, including 28% that result in conversions such as a store visit, call, or...
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More Email Opens and Clicks Are Now Occurring in the First Day Post-Delivery
An analysis of email speed of response by Experian Marketing Services reveals that between 2010 and 2012, the proportion of opens and clicks received in the first day increased by an average of 5-6%....
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UK Content Marketers Say Case Studies & Research Reports Are Highly Effective
The Content Marketing Institute (CMI) and the Direct Marketing Association UK (DMA) have teamed up to examine content marketing trends in the UK [pdf], finding that 94% of marketers surveyed are using...
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Game Consoles Increasingly Being Used to Stream Video
Americans still use their game consoles mostly for playing video games, but video on-demand (VOD) and streaming services are capturing more of console usage time, per new data from Nielsen. VOD and...
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Poor Mobile App Experience Would Drive 1 in 3 to a Competitor
56% of mobile application users report having encountered a problem (crash, freeze, error, etc.) when accessing an app, per results [download page] from a global Compuware survey. And app users seem...
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Google Served 2.2 Billion Video Ads in February
It might have been the shortest month of the year, but Google still managed to deliver a record amount of video ads, finds comScore in its latest Video Metrix data. Google Sites served 2.2 billion...
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Multi-Screen Consumers Most Open to Advertising on TV
Almost three-quarters of multi-screen consumers across 5 major markets agree that advertising can be helpful in telling them about new products or brands that might interest them, according to...
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1 in 4 SMB Websites Won’t Turn Up in Online Searches
26.4% of SMBs cannot be found in online searches because their websites earn a Google Page Rank of zero or have no Google Page Rank, finds vSplash in an audit of 3.9 million US SMB websites. The audit...
View ArticleTop 10 Broadcast TV Engagement, Week of Feb 25-Mar 3, 2013
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average...
View ArticleTop 10 Cable TV Engagement, Week of Feb 25-Mar 3, 2013
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average...
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CSR and Sustainability Programs Said Not Well Integrated into Corp...
Despite a perception that corporate social responsibility (CSR) and sustainability programs can impact corporate reputation, companies that have these programs in place often fail to integrate them...
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Local TV’s Audience Dips, As Digital News Consumption Grows
Local TV saw a significant 6.5% drop in audience size between 2011 and 2012, finds Pew Research Center’s Project for Excellence in Journalism in its State of the News Media 2013 study. Network TV also...
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Email in Q4 2012: Open Rates Up Y-O-Y, but Click Rates Fall
The average email open rate rose to 27.4% in Q4, a slight increase from 27.2% in Q3, and a significant 10.5% gain from Q4 2011’s 24.8%, according to [download page] a new report from Epsilon. But click...
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