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St. Patrick’s Day Spending to Grow by 3.7% to $4.7 Billion
Total consumer spending on St. Patrick’s Day (Sunday, March 17) will grow by 3.7% this year to slightly exceed $4.7 billion, per the National Retail Federation (NRF). According to the NRF survey, 56%...
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High Tech Sites Seen Lagging in Smartphone and Tablet Traffic
Adobe Digital Index has released a new study [pdf] providing online benchmarks across 5 industries. The results indicate that the “best of the best” draw up to 50% higher share of smartphone visitors...
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Mobile Ad Budgets Set to Increase as Print Cutbacks Continue
64% of advertisers will increase their mobile ad spending over the next 12 months, according to results from an Advertiser Perceptions survey, as reported by Ad Age. The article notes that CPG...
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More Companies See A Competitive Advantage From Business Analytics
67% of executives believe that business analytics creates a competitive advantage in their organization, finds MIT Sloan Management Review in a survey conducted in partnership with SAS Institute in...
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Major Media Buyers Still Favor TV
Agencies may be seeing a changing media mix, but a new report confirms that TV still commands the lion’s share of advertising dollars. According to the data, provided to MediadailyNews by Standard...
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Facebook Video: Native Uploads Get More Reach Than YouTube Links
While brands seem to prefer sharing links to their videos from YouTube to uploading them directly onto Facebook, they may want to rethink that inclination, according to new data from Socialbakers. The...
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Long Commuters – With Concentrations in Northeast States – Heavily Use Public...
The Census Bureau has released new figures from its 2011 American Community Survey, revealing work commute trends among the American population that could be of keen interest to radio and outdoor...
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Retailers Believe Cash and Credit Cards Will Lose Payments Share to Mobile
While almost two-thirds of retailers report that credit cards (45%) and cash (19%) are their primary payment forms today, less than half believe that will be the case in 3 years, according to [download...
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Few Mobile Ad Campaigns Integrated M-Commerce Experiences Last Year
16% of advertisers on the Millennial Media platform integrated mobile commerce experiences into their campaigns last year, according to the network’s year-in-review report [download page] released this...
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Email Volume Up 5.4% Y-O-Y in Q4
Email volume rose 5.4% year-over-year in Q4, according to [download page] the Experian CheetahMail 2012 Q4 email benchmark report. The travel industry continued to see above-average growth, of 21.4%,...
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Amazon Not Always the Prime Beneficiary of Showrooming
A recent study from Placed looked at the retailers most at-risk of showrooming behavior. But which retailers are most likely to benefit from showrooming? While conventional thinking would place Amazon...
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US Ad Spending Grew by 3% in 2012
US ad spending increased by 2% year-over-year in Q4 2012, and by 3% for the full year to reach $139.5 billion, per the latest figures from Kantar Media. The figures may actually underestimate growth,...
View ArticleTop 10 at Domestic Film Box Office, Weekend of Mar. 8-10, 2013
Content in Rentrak Theatrical box office updates is produced and/or compiled by Rentrak Corporation and its Box Office Essentials theatrical box office data collection and analytical service.
View ArticleTop 10 Brand Movers, February 2013
Note: Compete‘s clickstream data are collected from a 2,000,000 member panel of U.S. Internet users (about a 1% sample), using diverse sources. Using statistical normalization methodology, Compete...
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For Many Verticals, Tablets Outshine Smartphones in Click-Throughs
When compared to smartphones, tablets show higher ad click-through rates (CTRs) in direct response campaigns and even more so in branding campaigns, according to [pdf] a new report from Adfonic, which...
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Small Biz Owners Say Social Media Equally Good at Attracting and Engaging...
96% of small business owners say that technology is extremely (72%) or somewhat (24%) important to them in marketing their organization, per results from a Constant Contact survey. Asked to evaluate...
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Top B2B Companies Lagging in Use of Autoresponders
Optify has released a study [download page] looking at the use of autoresponders by a randomly selected group of 500 B2B companies from the Inc. 5000 2012 fastest-growing companies list. The findings...
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