Multi-Device Shoppers Are Most Likely to Start and End Their E-Commerce...
The mobile phone is the key device throughout the multi-device purchase journey, reveals Monetate in its latest quarterly report [pdf]. Not only does it account for a higher share of initial and final...
View ArticleHere’s What Data Shoppers Are Willing to Share – And What Would Encourage...
Most online shoppers are comfortable exchanging their email (59%) and gender (53%) for a better online shopping experience, but they largely shy away from sharing many other data types including...
View ArticleSmart Speaker Owners Are Becoming More Comfortable Making Purchases
Shopping may not yet be a mainstream Smart Speaker activity, but there are indications that it’s becoming more widespread. In a new presentation [download page], comScore reveals that 30% of Smart...
View ArticleFew Tech Companies Figure Among America’s Most Reputable
Tech companies might dominate the list of America’s most valuable brands, but they don’t have quite the same impact when it comes to reputation factors. In fact, only one of the top 10 most reputable...
View ArticleApple’s Ranked the Most “Intimate” Brand in the US
Move over Amazon. The retail giant might be the most reputable company in the US, but Apple is the brand that inspires the strongest emotional bond with US adults, according to a new study from MBLM....
View ArticleShoppers Around the Globe Turn to Social Media For Purchase Inspiration
Social networks are the most influential online media used by shoppers around the world when finding inspiration for their purchases, according to a study from PwC [pdf]. The survey, conducted among...
View ArticleOnly 3 in 10 Consumers Are “Resolute Loyalists.” Here Are 6 Insights on...
Just 29% of US consumers can be classified as “resolute loyalists” in that they describe themselves as very loyal, buying only their favorite brands. While virtually no consumers say they’re not loyal...
View ArticleConsumers Spend More Time on Amazon Than on the Rest of the Top 10 Retailers,...
It’s no secret that Amazon has an enormous influence on e-commerce. Here’s another amazing statistic to drive that point home, courtesy of a new comScore study [download page]: Americans spent 22.6...
View ArticleConsumers’ Retail Spending Surrounding Easter Expected to Remain High
Total consumer spending on Easter is forecast to total $18.2 billion this year, just below last year’s record projection of $18.4 billion, according to the NRF. Some 81% of adults plan to celebrate...
View ArticleConsumers Still Prefer Print Over Digital Coupons
About half (48%) of adults in the US agree that they prefer to get coupons in the mail, a figure that has risen in each of the past 2 years, according to Valassis’s latest annual survey [download page]...
View ArticleGoogle Shopping in 2017: 4 Insights
US retailers are prioritizing Google Shopping ads over text ads, according to the 2018 Google Shopping Benchmarks Report [registration page] from Sidecar. Based on an analysis of more than 300 US...
View ArticleThe Retail Apocalypse: Which Store Categories Have Been Hit the Hardest?
E-commerce – which was a $437 billion retail market in 2017 – has certainly upended the US retail landscape. But not all retail segments are surrendering to the so-called “retail apocalypse.” In fact,...
View ArticleMajority of US Consumers Say They Prefer to Shop on Amazon Over Other...
Fully 88% of 18-34-year-olds in the US prefer to shop on Amazon over other online retailers, finds JWT Intelligence in a survey conducted as part of its recently-released Amazon Everything report...
View ArticleSnapchat Remains Teens’ Favorite Social Platform, Instagram Their Top...
Snapchat and Instagram are virtually tied in terms of overall usage by teens, according to Piper Jaffray’s latest semi-annual Taking Stock with Teens survey. But each can boast one victory over the...
View ArticleApp Benchmarks Show Improving Engagement, Power of Push
Close to 4 in 10 app users (38%) launch an app at least 11 times, considered the benchmark of app retention, according to the latest mobile app benchmarks from Localytics. The analysis, which covers...
View ArticleTop 25 Marketing Charts of Q1 2018
From content and advertising trends to internet use, B2B marketing and budgets, our collection of Q1 2018’s top marketing charts showcases some macro trends running through the industry while also...
View ArticleAudience-Targeted Ads Generate 1 in 3 Google Paid Search Clicks in Q1
The use of audience targeting in Google search ads has been growing rapidly of late, details Merkle in its latest Digital Marketing Report covering Q1 2018 [download page]. The study reveals that ads...
View ArticleAmazon Ad Spending Enjoys Strong Growth Again in Q1
The median advertiser spent almost twice as much on Amazon Sponsored Product Ads (+96%) and Headline Search Ads (+90%) in Q1 2018 as they did a year earlier, reports Merkle in its Q1 2018 Digital...
View ArticleTotal Mother’s Day Spending Expected to be Just Shy of Last Year’s Record
Mother’s Day spending will total $23.1 billion this year, says the NRF in a new forecast, putting this year’s total retail spending just below last year’s survey record of $23.6 billion. Some 86% of...
View Article3 in 4 People Say Customer Experience is A Competitive Differentiator: 4...
Brand marketers are prioritizing the customer experience this year, and it seems as though they’re doing so with good reason. Some 73% of people in 12 countries around the world – including 75% in the...
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