Mobile App Session Growth Seems to be Plateauing; Downloads Still On the Rise
After years of impressive increases, the number of mobile application sessions on a global basis may be reaching a plateau, according to data from Flurry, which tracks more than 1 million apps across...
View ArticleThese Brands Had the Most Positive Buzz & Highest Ad Awareness in 2017
YouGov BrandIndex has released a new set of brand rankings for 2017, and the results contain a slew of familiar faces, albeit with some new and departing entrants. Once again Amazon emerged on top of...
View ArticleLooking to Re-Engage E-Commerce Site Visitors? Focus on These Segments
The biggest factor behind the likelihood of a shopper returning to an e-commerce site and making a purchase is previous history with the brand, according to a new study [download page] from Monetate....
View ArticleShoppers Say They Typically Look For Specific Items Rather Than Browse
Whether online or in-stores, consumers typically are searching for specific items rather than just browsing, finds the NRF in a newly-released survey results. However, there do seem to be some...
View ArticleSuper Bowl 2018 Data
Roughly 188.5 million Americans are expected to watch Super Bowl 52 on Sunday, reports the NRF based on a survey of close to 7,300 adults, and while that may be an optimistic forecast, it’s steady from...
View ArticleSmartphones Reportedly Account For Half of Paid Search Clicks
Smartphones have grown to represent half of all paid search clicks during Q4 2017, according to Merkle’s latest quarterly Digital Marketing Report [download page], covering client activity. While...
View ArticleUS Retail Sales Forecast to Grow by 3.8-4.4% This Year
Retail industry sales (excluding automobiles, gas stations, and restaurants) in the US will increase by somewhere between 3.8% and 4.4% this year, forecasts the NRF, which also expects an increase of...
View ArticleIs AI-Driven Shopping Curation Even A Good Thing? Consumers Weigh In.
Would the use of artificial intelligence (AI) in shopping expand or limit one’s options? And which of those would be a good thing? Tech users’ perceptions were put to the test in new survey results...
View Article55% of Adults Plan to Celebrate Valentine’s Day, Will Spend An Average of...
Total consumer spending on Valentine’s Day is expected to just miss a record high this year, according to the National Retail Federation (NRF). Based on its annual survey, the NRF expects consumers to...
View Article5 Findings About E-Commerce Subscription Service Customers
Subscription services have been making headway in the FMCG space of late, accounting for 20% of all e-commerce orders in that category. But how many online shoppers subscribe to broader e-commerce...
View ArticleWhich Website Features Do Apparel Shoppers Value?
US online apparel shoppers are more likely to buy clothing frequently on Amazon (52%) than on a retailer website (47%), reports CPC Strategy [download page] in a survey of 1,502 online apparel buyers...
View ArticleEmail Click Rates Stable in Q3 2017; Open Rates Decline
Email click rates in North America have failed to increase on a year-over-year basis for 18 consecutive quarters, per Epsilon’s latest quarterly review [download page] of client activity. The Q3 2017...
View ArticleHere’s Why People Shop on Amazon – And Why They’d Shop Elsewhere Too
People are primarily motivated to shop on Amazon by low prices, free shipping, and convenience, finds a new report from Epsilon [download page]. And yet these same factors – particularly prices and...
View ArticleHere’s How Marketers Fared in 2017 in the Metrics That Impact Email...
Close to one-quarter of US marketing emails fail to reach the inbox, according to an analysis released last year by Return Path. With deliverability having such an impact on email marketing success,...
View ArticleMobile Page Speed Benchmarks, by Vertical, in 2018
Seconds do matter. In fact, the probability of a mobile site visitor bouncing from a page more than doubles when the page load time goes from 1 second to 10 seconds, according to Google’s updated look...
View ArticleRetail Marketers Are Doubling Down on Millennials and Gen Z
Given the longstanding buzz among marketers about Millennials – and now Gen Z – the headline of this article may seem slightly… stale. But it’s nonetheless interesting to see that retail marketers are...
View ArticleHere’s What Tech Device Adoption Looks Like in the 50+ Market
Seven in 10 Americans ages 50 and older own a smartphone, reveals the AARP in a new report [pdf]. That includes a majority (55%) of adults ages 70 and up, a considerably higher figure than previously...
View ArticleWant to Beat the World’s Top E-Commerce Sites? Here’s How Fast Yours Should...
Mobile websites in the retail sector take more than twice as long to load as they should, per recent Google benchmarks. But how about the top 100 e-commerce players’ desktop sites? Pingdom tested the...
View ArticleThese Are the Leading Smartphone Activities for Device Owners Ages 50+
Seven in 10 Americans ages 50 and older own a smartphone, says the AARP in new research [pdf], and those Americans are most likely to use their devices for messaging. In fact, almost 9 in 10 smartphone...
View ArticleConsumers Are Getting More Impatient About Delivery Times
Roughly three-quarters of US consumers say that the choice of free shipping greatly impacts their purchasing decisions when shopping online, according to an Alix Partners report [pdf]. The survey,...
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