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Which Industries Had the Highest Cart Abandonment Rates in Q4?
More than three-quarters (76.8%) of customers left behind their order instead of purchasing in Q4 2016, based on a review of averages across 500 leading global brand clients. That’s according to...
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Top 10 Marketing Charts of the Month – January 2017
This month’s quick-hit set of top charts includes the following topics: traditional TV viewing trends; advertising to Gen Z; social media’s purchase influence; e-commerce and m-commerce popularity;...
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2017 Marketing Budget Trends, by Channel
Which channels are marketers going to be investing more – and less – in this year? A review of studies from Econsultancy [download page] and Gartner offers a window into marketers’ plans for this year....
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Most Shoppers Continue to Engage in Deal-Seeking Behavior
Shoppers late last year were feeling optimistic about their finances this year, reports IRI in newly-released data, noting that 70% of those surveyed in Q4 felt that their household finances would...
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Which Industries Are Offering Consumers the Simplest Experiences?
Almost two-thirds (64%) of consumers around the world are willing to pay more for simpler experiences, a figure which has remained quite steady over the past few years, according to Siegel+Gale’s...
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App Retention Rates Still Low, But Improving
App retention continues to be a major challenge for marketers, according to a recent study [download page] by AppsFlyer which measured 3.5+ billion installs across 5,000+ apps. By day 30 after...
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How Do Industries Score on Corporate Reputation Factors?
The technology industry continues to have the best reputation of any sector in the US, according to the latest annual Harris Poll Reputation Quotient (RQ). But a breakdown of the different facets of...
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US Retail Sales Forecast to Grow by 3.7-4.2% This Year
Retail industry sales (excluding automobiles, gas stations, and restaurants) in the US will increase by somewhere between 3.7% and 4.2% this year, forecasts the NRF, which also expects an increase of...
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America’s Favorite Fashion Retailers Are…
Nordstrom might not be the current administration’s favorite, but it reigns as America’s favorite fashion retailer for the 5th consecutive year, research from Market Force Information has found. Based...
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How Brands Are Using Snapchat And Gaining Followers
Most new followers of brands on Snapchat discover those brands by searching for their usernames, though a fractional but growing number are added through deeplinks, according to a recently-released...
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Retail Marketers Using AI Most Commonly For Search & Recommendations
Artificial intelligence (AI) is being hailed as one of the top trends impacting user experience over the next few years. How can AI be applied to retail? As it turns out, about two-thirds of retail...
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Customer Satisfaction With Retail Stores Rebounds to Hit Highest Mark Yet
The NRF recently issued a fairly optimistic forecast about retail sales this year, and the sector might also be buoyed by new study data indicating that customer satisfaction has rebounded after a...
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Which Industries Had the Most Active Email Subscribers in Q4?
The majority of email subscribers tend to be inactive, according to data contained in a recent quarterly study [download page] by Yesmail Interactive [download page]. For example, in the consumer...
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1 in 3 Retail E-Commerce Transactions Involves 2 or More Devices
Almost one-third of e-commerce transactions made during Q4 2016 used 2 or more devices from the first website visit to purchase, reports Criteo [download page], which analyzed more than 3,300 global...
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These Financial Stats Show Why Brands Shouldn’t Focus Too Much on Millennials
Recent research has indicated that Boomers and Silents combine to account for more than 70% of adults with at least $100k in investable assets, while Millennials comprise just 13% share, the smallest...
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Mobile Page Speed Benchmarks, by Vertical
It appears that mere seconds really do matter to mobile users, according to recently-released research from Google, which tested more than 900,000 mobile websites. The longer a page takes to load, the...
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Most Purchases Are Made While Shopping Around, Not From Loyalty
Do consumers tend to make the same brand choices time after time, or do mostly shop around with successive purchases? Recent research from McKinsey comes to a troubling conclusion: few purchases are...
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Mobile Coupon Usage Up, But Traditional Formats Still Preferred
More consumers say they prefer to get coupons in the mail (44%) than through any other method, according to a study from Valassis [download page], which surveyed 1,000 US adults. Preference for mail...
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Gen Z Yet to Form Strong Retail Store Loyalties
Gen Z (18-20) consumers are less likely than older Millennials (28-37) to be loyal to a single store across a few retail categories, including for health and beauty items (19% of Gen Z vs. 34% of older...
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Here’s How Marketers Fared Last Year in the Metrics That Impact Email...
Close to one-third of US marketing emails fail to reach the inbox, according to an analysis released last year by Return Path. With deliverability having such an impact on email marketing success,...
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