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Premium Digital Video Viewing Migrating to the TV Screen
Premium digital video consumption – particularly content consumption in non-linear environments – continues to grow quickly, declares FreeWheel in its Q3 2016 Video Monetization Report [download page]....
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More Than 3 in 4 Millennials Have Made Purchases Using Their Phones
Just how prevalent is online shopping? If the holiday season’s e-commerce results haven’t been enough evidence, recent research [pdf] from the Pew Research Center’s Internet & American Life Project...
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The 10 Most Valuable Global Retail Brands in 2016/2017
Amazon reigns again as the most valuable global retail brand, with a brand value approaching $100 billion, according to BrandZ’s latest Most Valuable Global Retail Brands study [pdf]. In fact, not only...
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US Music Biz Up in 2016 on Strength of Streaming
It was a positive year in the end for the music business, declares Nielsen in the Nielsen Music Year End Report for 2016 [download page], as strong growth in on-demand streaming more than offset sales...
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Mobile App Sessions Growth Slows in 2016; Category Cannibalization Begins
Year after year, mobile app sessions growth – while slowing – has been robust if not eye-opening. But that decade-long streak seems to be coming to an end, finds Flurry in its annual report, with the...
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US Q4 E-Commerce Conversion Rates Were Almost 3 Times Higher on Desktops Than...
While smartphones’ share of e-commerce traffic continues to grow with each passing quarter, conversion rates have been slow to catch up, according to Monetate’s latest benchmark figures covering Q4...
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Holiday 2016 Data Hub (Updated)
Retail sales over the holiday season grew by 4% to $658.3 billion last year, above the forecasted growth rate of 3.6%, reports the NRF, which also reveals that non-store holiday sales (including...
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Majority of Retailers Expect to Accept Apple Pay by Year’s End
More than one-third of top North American retailers accept Apple Pay (36%) and PayPal (34%), and an additional fifth expect to accept these payment options within a year. That’s according to the 18th...
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Gen Z Likes Shopping In-Store; Seeing Items Encourages Purchases
Members of Generation Z prefer shopping in a store to shopping online, per a recent study from the NRF and IBM. In fact, virtually all survey respondents said they prefer making purchases in a store...
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Top 20 B2C Marketing Charts of 2016
From digital ad benchmarks to traditional media outlooks and the customer experience, our collection of 2016’s top B2C marketing charts (we’re breaking out B2B into its own deck this year – stay tuned)...
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Social Media Represents One-Quarter of Adult Women’s Total Media Time
Among American adults, women allocate a greater share of their media time to social than any other demographic group, according to a report [download page] from Nielsen. In fact, the more than...
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Email Click Rates Continue to Decline. Is An Increase in Marketing’s Share of...
Open rates continue to climb, but it has been more than 3 years since the last year-over-year increase in North American email click rates. That’s according to a review of quarterly email benchmark...
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Product Comparison Difficulties the Top Frustration With Retail Stores
Despite indications that consumers (including digital natives!) prefer shopping in-store to online, 4 in 10 consumers worldwide (31% in the US) consider shopping in stores to be just a chore that has...
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Top 20 B2B Marketing Charts of 2016
From content marketing and digital initiatives to demand generation, vendor relationships and programmatic advertising, our collection of 2016’s top B2B marketing charts (B2C deck found here) presents...
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Which Brands Are Doing Best At Meeting Their Customers’ Expectations?
Consumers continue to expect more from brands – but brands aren’t rising to the challenge, reports Brand Keys in its latest annual Customer Loyalty Engagement Index. The 22nd annual study looks at the...
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What’s the Read Rate for Emails in Gmail’s Promotions Tab?
Email messages tagged as Promotions have a relatively high inbox placement rate of 84.5%, reports Return Path in an analysis [download page] of more than 6 billion messages sent to Gmail users between...
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Online Shoppers Say Search Is The Most Important Factor in A Great Digital...
When shopping online, easy search functions trump fast websites and easy checkout as the most important factor in a great digital user experience, according to [download page] a survey from Episerver....
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How Are Mobile Owners Making Purchases Using Their Devices?
Some 78% of mobile media users surveyed last year across 9 countries reported having made a purchase using their mobile phone during the prior 6 months, according a Mobile Ecosystem Forum (MEF) study...
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US Ad Spend Trends, by Medium, in 2016
In many ways, the final ad spending figures for 2016 demonstrated a continuation of previous trends, although there were some intriguing results mixed in, according to a review of figures recently...
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Valentine’s Day Spending to Drop From 2016 Record
Total spending on Valentine’s Day is projected to reach $18.2 billion this year, representing a $1.5 billion drop from last year’s record $19.7 billion, according to the National Retail Federation...
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