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Paid, Owned and Earned: Social Becoming More Valuable to Brands
Here’s one counterpoint to that contested Forrester report on how Facebook is failing marketers. Adobe’s inaugural “Social Media Intelligence” [pdf] report, a wide-ranging analysis of social’s value to...
View ArticleTop 10 Twitter TV Programs, Week of Oct. 21-27, 2013
Source: Nielsen More results (Tweets, Unique Authors, and Impressions) can be found in the attached spreadsheet. Activity metrics (Unique Authors and Tweets) are a measure of relevant Twitter activity...
View ArticleTop 10 at Domestic Film Box Office, Weekend of Oct. 25-27, 2013
Content in Rentrak Theatrical box office updates is produced and/or compiled by Rentrak Corporation and its Box Office Essentials theatrical box office data collection and analytical service.
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The Demographics of Instagram and Snapchat Users
A majority 54% of US internet users aged 18 and up now post original photos and videos online, up from 46% last year, says the Pew Research Center’s Internet & American Life Project in a new report...
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Consumers to Brands: Respond to Tweets Quickly, Or Else…
Consumers who expect brands to respond to their tweets expect those responses to come quickly, and they’ll punish brands who don’t meet their expectations, according to a study by Millward Brown...
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US Mobile Video Viewers Happy to Watch Long-Form Content
While research shows that most online video views are reserved for short-form content, a new survey suggests that mobile video viewers aren’t deterred by small screens, and are quite happy to watch TV...
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The Simplicity Premium: Up to 29% of Americans Would Pay For A Simpler Brand...
Three-quarters of consumers from 7 key markets around the world report being more likely to recommend a brand because it provides simpler experiences and communications, per results from Siegel+Gale’s...
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Marketers Value Personalization of the Web Experience. What About Consumers?
A recent survey [download page] of marketers conducted by [x+1] suggests that they consider personalization of the web experience to be a highly valuable digital marketing tactic. In fact, given a list...
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More Marketers Using Video in Their Email Campaigns
Marketers are using video to support their marketing efforts in a number of areas, find the Web Video Marketing Council, ReelSEO and Flimp Media in a new study [download page], with the vast majority...
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Facebook in Q3: Mobile Now 49% of Ad Revenues; Daily Use by Teens Drops
Facebook continues to successfully shift to a mobile-oriented platform, with mobile monthly active users (MAUs – 874 million) now comprising almost three-quarters of total MAUs (~1.2 billion), and...
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Half of Americans Say They’d Rather Wait For Something To Catch On Before...
Americans appear to be more cautious than citizens of other countries when it comes to trying out new things, according to newly-released survey results from Ipsos OTX. 48% of US respondents agreed...
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Subscribers Value Live Access to Pay-TV Channels on Connected Devices
Pay-TV providers suffer from notoriously low customer satisfaction levels, and many Americans believe pay-TV is overpriced. New data from The Diffusion Group and iStreamPlanet indicates that the pay-TV...
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Where Are Social Media Budgets Coming From?
Recent survey results from Adap.tv and Digiday suggest that brands are shifting money from their TV and online display budgets to fund increases in online video spending. What about social media...
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Top Brands on Instagram are Posting More and Drawing Larger Audiences
The number of Interbrand 100 brands with an Instagram account has grown to 71 as of Q3 2013, per a new study [download page] by Simply Measured, up from 59 at the beginning of February and now rivaling...
View ArticleTop 10 Broadcast TV Engagement, Week of Oct. 14-20, 2013
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average...
View ArticleTop 10 Cable TV Engagement, Week of Oct. 14-20, 2013
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average...
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Entertainment Advertisers on Mobile Focusing More on Brand Awareness
Entertainment advertisers on the Millennial Media mobile network are looking to boost brand awareness, according to [download page] the platform’s latest S.M.A.R.T. report. An analysis of the campaign...
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Consumers Say Discounts Bring Them Back In-Store, Drive Impulse Purchases
86% of shoppers report often buying products retailers have on promotion, and 93% say they’re loyal to stores that have sales on products they frequently purchase, according to results from an online...
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Marketers Deem Conversion Rate Optimization Crucially Important, Report...
Roughly 6 in 10 company marketers from around the world (but primarily UK-based) say that conversion rate optimization is “crucial” to their overall digital marketing strategy, per results from a new...
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Top 10 Marketing Charts of the Month – October 2013
This month’s quick-hit set of top charts includes the following topics: Facebook’s waning appeal among teens; B2C & B2B content marketing trends; “most-loved” brands and failed consumer-brand...
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