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Real-Time Bidding: Retail Easily the Top-Spending Sector in Burgeoning Market
Retail is by far the largest advertising sector by real-time bidding market share, outspending other sectors such as auto, financial, telecom, and travel, according to [download page] a report from...
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What Service Providers Could Do To Prevent Customers From Switching
66% of consumers from 32 countries report having switched a service provider (from any 1 of 10 industries measured) during the past year, according to recent Accenture survey results, and of those 82%...
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1 in 2 Hispanic Households Recently Accessed OTT Video
Hispanics are watching less traditional TV on a year-over-year basis, per Nielsen data, but they seem to be quite keen on over-the-top (OTT) content. In fact, according to data collected during Q2 by...
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The 10 Funniest TV Ads of the Year-to-Date
Humorous advertising tends to resonate with consumers around the world, per recent research from Nielsen, although a study released last year by Ace Metrix found little correlation between humor and...
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When Are Mobile Owners Visiting Retail Sites?
Behavioral data collected from “tens of thousands” of mobile consumers by Millward Brown Digital, Kantar and Lightspeed Research over the past year reveals some differences between mobile and desktop...
View ArticleTop 10 Broadcast TV Engagement, Week of Oct. 7-13, 2013
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average...
View ArticleTop 10 Cable TV Engagement, Week of Oct. 7-13, 2013
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average...
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Global Marketing Budget Confidence Continues to Grow in October
After expanding throughout the Summer months, global marketers’ confidence in their budgets remains solid, per Warc’s latest Global Marketing Index (GMI). This month, the budget component of the index...
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Brands Said to Represent Less Than 2% of the Top 5,000 Channels on YouTube
Of all the channels comprising the YouTube Top 5000 as of October 5th, just 74 (less than 2%) were brands, according to [download page] a new report from TouchStorm, although its criteria for inclusion...
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More Than 1 in 4 Young Internet Users Commenting on, Discovering TV Shows Via...
3 in 10 broadband internet users aged 15-17 say they occasionally post comments to social media sites about the TV shows they watch, a figure which remains relatively high (25%) among 18-34-year-olds,...
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Brands’ Facebook Response Rates Leveling Off This Year
76% of the world’s most “socially devoted” brands believe that social customer service is an ROI driver, per recent survey results, and brands are recognizing the importance of social media for...
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Almost Half of Americans Claim They Would Switch Brands – And Spend More –...
47% of Americans agree (top-2 box score on a 5-point scale) that they would switch brands for one they believe is higher quality, even if the price is higher, according to results of an online survey...
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Consumers More Receptive to Shopping Ads on… Retail Sites
Here’s a case of research confirming the intuitive: shoppers prove more receptive to shopping ads when they see them on relevant retail sites than when they’re browsing news sites. That’s according to...
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Online Video Viewers Have More Patience For Ads Than Slow Loads
A new study [pdf] from Akamai analyzes the effectiveness of online video ads, arriving at some intriguing – and some not so earth-shattering – conclusions. Among the more interesting results: viewers...
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6 in 10 B2C Consumers Believe Data Exchange Primarily Benefits Sellers, Not...
About 7 in 10 executives selling to B2C and B2B customers (“sellers”) believe that those customers are willing to share their personal information if they see a benefit to doing so, per results...
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Enterprise Brands’ Social Success Metrics: Content Shares Considered Most...
Effectively measuring social initiatives counts as one of the biggest social media concerns facing enterprise brands today, according to [download page] a study from Ad Age and Wildfire by Google. The...
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Are B2B Companies’ Core Messages Missing the Mark?
A newly-released and intriguing analysis from McKinsey suggests that there’s a big disconnect between the core brand messages most emphasized by B2B companies and the characteristics that are most...
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US Marketers, Optimistic About Industry-Wide Conditions, Focus on Exploiting...
Looking ahead at the next 6 months, 9 in 10 US marketers are either more (46%) or as (45%) optimistic about industry-wide marketing conditions as they are today, according to results from the inaugural...
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Search Retargeting Moves Beyond Revenue Goals
While site retargeting remains the most common retargeting tactic, search retargeting isn’t far behind, leveraged by a strong majority of media buyers responding to a Q4 survey conducted [download...
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Reps Say They’re Left Out of the Sales Content Development Process
A lack of alignment between sales and marketing is hurting sales reps, many of whom are being left out of the content development process and forced to create their own materials, finds Brainshark in...
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