Close to Half of Retail Advertisers Considering Podcast Ads
Retail advertisers have been turning more towards digital since the pandemic. Recent data [press release] from Advertiser Perceptions shows that more than half (55%) of retail advertisers have...
View ArticleConvenience Isn’t the Only Reason People Buy Online
The pandemic drove people to do more things online, including shopping. And, while consumers say they are motivated to purchase products online by convenience factors such as home delivery and ease of...
View ArticleWhich Types of Mobile Ads Are Slated for More Spending?
Close to 6 in 10 (57% of) Americans listen to podcasts. And, as the number of people who listen to podcasts goes up, so appears to rise the optimism in mobile ad spending for podcasts. Indeed, mobile...
View ArticleGen Z Consumers Plan to Stick With Their Inflation-Driven Spending Changes
Some 96% of those who have changed their spending habits plan to maintain those changes over the next year. The post Gen Z Consumers Plan to Stick With Their Inflation-Driven Spending Changes appeared...
View ArticleWhere DTC Brands See Opportunities in 2024
DTC brands are looking to improve on testing, but may face troubles with budgets and buy-in. The post Where DTC Brands See Opportunities in 2024 appeared first on Marketing Charts.
View ArticleBaby Boomers Are Frequent Online Shoppers, Present Lucrative Market
Almost one-quarter of Baby Boomers worldwide report having high purchase power, triple the rate of Gen Zers. The post Baby Boomers Are Frequent Online Shoppers, Present Lucrative Market appeared first...
View ArticleHow Are Shoppers Getting to Product Detail Pages?
More than one-quarter report often arriving at product detail pages from social media. The post How Are Shoppers Getting to Product Detail Pages? appeared first on Marketing Charts.
View ArticleWhich Marketing Channels Are Rising and Falling in Importance for DTC Brands?
Social media influencers are a mainstay while, interestingly, linear TV appears to be on the rise. The post Which Marketing Channels Are Rising and Falling in Importance for DTC Brands? appeared first...
View ArticleConsumers Like to Spend on Apparel, and Will Take Their Time to Do So
More than 7 in 10 prefer to take their time when shopping for clothing online rather than get through the process as quickly as possible. The post Consumers Like to Spend on Apparel, and Will Take...
View ArticleWhich Industries Are Delivering the Best Experiences?
US consumers are most satisfied with their recent Supermarket experiences. The post Which Industries Are Delivering the Best Experiences? appeared first on Marketing Charts.
View ArticleIn-Store Tactics Should Belong in Retail Media Definition, Decision-Makers Say
A majority of retailers and brands feel that in-store digital signage should fall under the definition of retail media. The post In-Store Tactics Should Belong in Retail Media Definition,...
View ArticleHoliday 2023 Data Hub [Updated]: Results Recap
Holiday season spending met the NRF's expectations. The post Holiday 2023 Data Hub [Updated]: Results Recap appeared first on Marketing Charts.
View ArticleDigital Boomers See the Benefit of Technology in Various Categories
7 in 10 Digital Boomers are curious about new tech, devices, and apps and most look forward to embracing new tech that can improve their lives. The post Digital Boomers See the Benefit of Technology in...
View ArticleValentine’s Day Spending Forecast to Be Almost On Par with Last Year
Consumers are expected to spend $25.8 billion on Valentine's Day, just down from $25.9 billion last year. The post Valentine’s Day Spending Forecast to Be Almost On Par with Last Year appeared first on...
View ArticleB2B Commerce Professionals Expect Digital to Soon Account for the Majority of...
B2B commerce leaders estimate that digital currently accounts for 41% share of their revenues. The post B2B Commerce Professionals Expect Digital to Soon Account for the Majority of Their Revenues...
View Article5 Website Performance Benchmarks from Q4 2023
The share of traffic from paid sources and from mobile grew, with negative consequences for conversion rates. The post 5 Website Performance Benchmarks from Q4 2023 appeared first on Marketing Charts.
View ArticleSuper Bowl 2024 Data [Updated]
A record number of Americans watched the big game. So which ads fared best? Depends on the metric... The post Super Bowl 2024 Data [Updated] appeared first on Marketing Charts.
View ArticleConsumers Are Still Planning Discretionary Spending Pullbacks
There's marginal improvement in the outlook for spending on clothing and apparel. The post Consumers Are Still Planning Discretionary Spending Pullbacks appeared first on Marketing Charts.
View ArticleB2B Executives Outline Their Most Important E-Commerce Initiatives
Almost two-thirds of B2B executives feel that e-commerce is broken at their organization. The post B2B Executives Outline Their Most Important E-Commerce Initiatives appeared first on Marketing Charts.
View ArticleHere’s Where Consumers Get Info About Local Businesses
18-24-year-olds say they're more likely to have recently used Instagram and TikTok than Google Search for local business information. The post Here’s Where Consumers Get Info About Local Businesses...
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