Here Are Forecasts for the Global Ad Market This Year
Following a year that saw the global advertising market contract by 5.8%, projections are more optimistic for 2021, with an expected 12.3% year-over-year growth. This is per a year-end report [download...
View ArticleMarketers’ Top Digital Transformation Priority? The Customer Experience
If COVID-19 has spurred anything along in a positive way it’s been digital transformation. This is according to The Marketer’s Toolkit 2021 [download page] from WARC, which found that 93% of the more...
View ArticleE-Commerce Forecast to Account for 1 in 6 Retail Dollars This Year in the US
The global retail e-commerce market is estimated to reach close to $4 trillion for 2020, according to a forecast [download page] from GroupM. The predictions also envision retail e-commerce sales...
View ArticleValentine’s Day Consumer Spending Expected to Fall
Total consumer retail spending on Valentine’s Day is expected to dip this year as fewer people plan to celebrate the holiday, per an annual survey from the National Retail Federation (NRF). Although...
View ArticleAmazon US Sponsored Brands Videos Maintain High Conversion Rate
Amazon US Sponsored Brands video ads continue to perform well. Indeed, they once again outperformed static Sponsored Brand ads in conversion rate as well as click-through rate in Q4 2020, per a report...
View ArticleAs Their E-Commerce Investments Grow, Retailers Focus on Securing Shoppers’ Data
With global e-commerce sales growing by nearly a one-quarter last year, brands are upping their investment in e-commerce in 2021. Per a report [download page] from YOTTAA, on average brands are...
View ArticleIn Engagement Shift, Friday Proves Top Day for Email Response Rates in 2020
For email marketers, the end of the working week was the best time to reach audiences last year, according to a recent Campaign Monitor report. The study outlines a variety of email marketing...
View ArticleDigital Expected to Hit Half of All Global Ad Spend This Year
After a challenging year last year for global advertising, in which spending fell by 8.8%, 2021 is expected to bring a rebound in ad investment. A report [download page] from dentsu, which forecasts ad...
View Article1 in 3 Want to Keep Watching New Movie Releases At Home Post-Pandemic
There are a few activities that adults did prior to the pandemic that they may be doing less of even after COVID-19 is under control and people can go back to what was considered normal a year ago. A...
View ArticleThe Vast Majority of Word-of-Mouth About Brands Still Takes Place Offline
Word-of-mouth (WOM) has long been a major player when it comes to learning about brands and making a purchase decision. While total offline WOM impressions have modestly increased since 2007, something...
View ArticlePost Engagement Rates Remain Far Higher on Instagram Than Facebook or Twitter
Brand posts on Instagram had an average engagement rate in 2020 that was more than 4x higher than Facebook’s. This is according to recent findings from Socialinsider, which also analyzed social media...
View ArticleUS Retail Sales Forecast to Grow by 6.5-8.2% This Year
Although the world is still in the midst of a global pandemic, the rollout of vaccinations for COVID-19 has provided a light at the end of the tunnel as well as a sense of optimism when it comes to the...
View ArticleE-Commerce Projected to Account for the Majority of Retail Sales in China...
E-commerce in China has expanded in the past year and is only expected to grow more in the coming years, overtaking the share of sales from brick and mortar retailers. Indeed, data from eMarketer...
View ArticleGen Xers Turn to Search for Product Research, Brand Discovery
At a time when brand and product information can be found through an array of channels, Gen X consumers lean towards discovering and researching new brands through search. This is according to a report...
View ArticleCMOs Recognize Benefits of Digital Marketing During the Pandemic
The events of 2020 have shone a light on the importance of digital marketing, with most companies continuing on with their digital marketing transformation during the pandemic, and some even...
View ArticleHere Are the Most “Relevant” Brands in the US in 2021
History has repeated itself, with the brand at the top of the list of most relevant brands in the US holding its position for yet another year. However, the rest of the top 5 has otherwise changed....
View ArticleCMOs Report Better Alignment with Sales Than Finance
For many years there has been an understandable focus placed on the alignment between sales and marketing. And, as that conversation continues, a report [pdf] from The CMO Survey indicates that...
View ArticleE-Commerce Brands Say Mobile Ads Drive the Most ROI
One of the main formats that retail businesses plan to increase their advertising spend in this year is mobile. This is likely to be money well-spent, considering that a majority of the more than 1,000...
View ArticleMicro-Influencers’ Engagement Rates Remain Higher Than Others
Three-quarters of marketers and agencies surveyed for a report [download page] from Upfluencer and Influencer Marketing Hub say they intend to have a dedicated budget for influencer marketing this...
View ArticleConsumers’ Easter-Related Retail Spending Expected to Reach a Record High
Consumer spending on Easter is forecast to total $21.6 billion this year, slightly below last year’s projection – which went unreleased by the NRF due to the pandemic – of $21.7 billion, according to...
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