Mobile Apps’ Average Revenue per User Benchmarks for Q1 2018
It’s getting harder to make app economics work. So says AppsFlyer in a report [download page] produced with Facebook, which argues that declines in high-value organic users and rising paid media costs...
View ArticleThese Are Marketers’ Top Concerns With Selling Through E-Commerce Marketplaces
More than 8 in 10 marketers have concerns about selling through e-commerce marketplaces, according to a Jumpshot survey [download page] of 307 US respondents working in Retail, CPG and Travel companies...
View ArticleThese Brands Are Getting the Most Love on Social Media
Social media, e-commerce and technology companies dominate the list of most-loved brands on social, according to a report from NetBase [download page]. The company scoured expressions of love in 361...
View ArticlePremium Digital Video Viewers Continue Gravitating to Live Content
Live video is seeing faster growth than any other type of premium digital video content, reports FreeWheel in its Q1 2018 Video Monetization Report [download page]. Within the US live viewing comprised...
View ArticleWhich Industries Spend the Most on US Digital Advertising?
Digital advertising in the US continues to grow quickly, with one estimate suggesting it’s now a $30 billion larger market than TV advertising. Which industries are contributing most to digital...
View ArticleThese Industries Spent the Most on Advertising in Q2
Retail may be leading the charge in digital advertising spending, but agency holding group data released by Standard Media Index (SMI) suggests that the Telecom industry was the largest spender on the...
View Article1 in 2 Youth Say They’ve Shopped Online for Groceries in the Past Year
1 in 3 American adults reports having shopped for groceries online in the past year, according to a survey of 1,000 US adults from Adobe Digital Insights (ADI). The trend towards online grocery...
View ArticleTop 15 B2C Marketing Charts of H1 2018
From media and advertising trends to demographic data and social media usage, our collection of H1 2018’s top B2C marketing charts showcases some of the more important stories running through the...
View ArticleRetail Marketing Leaders Are Talking Revenue Growth. Who Do They Need to Get...
Retail marketing leaders at companies with at least $100 million in annual e-commerce sales are focused on showing results, according to a survey from Nanigans. Indeed, their top 3 priorities are all...
View ArticleThese Are the Highest-Ranking Brands With American Adults
What do you get when you mix consumer perceptions of a brand’s quality, value, satisfaction, and reputation, along with impressions of the brand and propensity to recommend it? Overall brand health,...
View ArticleThe Vast Majority of People Say They’re Shopping Across Channels
Very few Americans limit their shopping to exclusively online (5%) or offline (10%) channels, according to a report [download page] from Periscope By McKinsey. The survey – which included more than...
View ArticleGood News. Your Email Campaigns Are Now Reaching 85% of Your List.
Inbox placement rates are continuing to improve in the US, with an average of 85% of promotional emails from US senders reaching the inbox in the second quarter of this year, up from 77% during the...
View ArticleBack-to-School 2018: Stats & Research Reference
Back-to-school (BTS) and back-to-college (BTC) spending are generally forecast to end up strong again this year, according to a number of recent reports. In this article, we’ll briefly summarize...
View ArticleFirst-Time Purchases Most Likely to Happen In-Store; Repeat Ones At A...
Shoppers are more likely to buy something they’ve never purchased before in a store than at an online marketplace such as Amazon or eBay, according to a study [download page] from Salesforce and...
View ArticleHere’s Just How Powerful the Right Product Recommendations Are…
Product recommendations that don’t generate any engagement from a site visitor may as well not exist – as they don’t have any real impact. But the right recommendations? Well they result in significant...
View ArticleVoice Commerce Might Present A Loyalty Problem for Brands, But Not Immediately
Voice commerce has the potential to erode brand loyalty, as 85% of people who have used virtual voice assistants (VVA) for purchases have at some point bought the first VVA-selected option instead of...
View ArticleMost Gen Z Shoppers Say They Often Discover Products on Social Media
Retail marketers continue to focus their energies on Gen Z and Millennial consumers, and new survey results from ViSenze indicate that doing so should include a healthy level of importance attached to...
View ArticleRetail Spending Grows by 5.4% in H1 2018. Where Are Americans Spending More?
Retail and food service sales grew by 5.35% year-over-year during the first half of 2018, according to unadjusted figures released by the US Department of Commerce. While Americans pulled back their...
View ArticleWhat Are Today’s Teens Talking About? 5 Insights.
Online and offline conversations are estimated to drive almost one-fifth of consumer sales in the US. So as marketers turn their attention to Gen Z, it pays to know what they’re talking about,...
View ArticleHere’s How People Say Tech Fits Into Their Lives – And Will in the Future
Want to predict which new technologies will have a chance to gain widespread adoption in the coming years? One way might be to look at how people rely on technology today and might in the future, as...
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