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Most Brand Conversations Still Happen Offline, But Social W-O-M Rising
Among consumers who sometimes or always recommend brands to others, sharing information face-to-face (80%) remains by far the most popular method of doing so, far ahead of email (51%) and social...
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Mobile’s Share of Organic Search Visits Grows Again in Q3; Yahoo (31%)...
Smartphones and tablets combined to account for 28% of organic search traffic in Q3, up from 26% a quarter earlier and 21% a year earlier, per the latest quarterly report [download page] from RKG. Most...
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Online Ad Revenues Up 18% Y-O-Y in H1; Mobile’s Share Doubles to 15%
Online ad revenues increased by 18% year-over-year to reach $20.1 billion in the first half (H1) of this year, according to the latest revenue report [pdf] from the IAB and PricewaterhouseCoopers...
View ArticleTop 10 Broadcast TV Engagement, Week of Sep. 23-29, 2013
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average...
View ArticleTop 10 Cable TV Engagement, Week of Sep. 23-29, 2013
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average...
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In the UK, TV and Radio Seen Tops for ROI
A new econometric analysis released by the UK Radio Advertising Bureau (RAB) and conducted by Holmes & Cook has found TV to be the most efficient medium for brands in terms of return on investment...
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Consumer Magazines’ Print Ad Revenues Up 4% Y-O-Y in Q3
Sure, it’s not the torrid pace of growth that online advertising is seeing, but it’s positive nonetheless. The latest Publisher Information Bureau (PIB) data from the Association of Magazine Media...
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One-Quarter of SMB PPC Budgets Said Wasted
An analysis of 500 SMB AdWords accounts suggests that the average small business spends $1,200 on PPC and wastes more than one-quarter of that total. The research, conducted by WordStream, points to 5...
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QR Code Scans Lead Some Smartphone Owners to Make Unplanned In-Store Purchases
31% of US smartphone owners have texted or scanned a QR code to get more information or a special in-store deal, finds Vibes in a new study [download page] of mobile consumer behavior. The study –...
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27% of Global Execs: Digital Transformation Already “A Matter of Survival”
More than 1 in 4 executives from around the world believe the time has already come to implement digital transformation across their organizations, and that doing so is already a matter of survival....
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One-Third of Millennial Online Video Viewers Watch Little to No Broadcast TV
Broadcast TV isn’t all that popular among a subset of Millennials, finds the New York Times (NYT) in research reported by Poynter. Among the online video users surveyed, 34% of Millennials (18-34)...
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For Young Smartphone and Tablet Owners, Mobile is the Primary Entertainment...
Almost three-quarters of mobile consumers use a smartphone, according to results from a Frank N. Magid Associates survey, a figure well above recent estimates from comScore that put the figure closer...
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Only 1 in 3 Americans Claim That Social Media is Important to Them
Asked how important social media is to them, only 32% of Americans aged 18-64 rated social’s importance a top-2 box score on a 5-point scale, according to recent survey results from Ipsos OTX. That...
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Where in the World Are Digital Natives Most Densely Concentrated?
If all the “digital natives” in the world combined to form their own country, it would be slightly larger than the US, according to a report [pdf] from the International Telecommunications Union (ITU)...
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The World’s 10 “Most-Loved” Brands
Google tops the list of Americans’ most-loved brands, according to recently-released research from Vision Critical. But expand the sample to consumers in 15 key markets around the world, and Google...
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SNF Still Carries Easily The Highest Primetime Broadcast TV Spot Price Tag
How expensive is it to advertise during “Sunday Night Football”? About $570,000 for a 30-second spot in NBC’s games and $595,000 for Fox’s slate of late games, says Adweek in a new survey of media...
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DMA: Data-Driven Marketing Adds $156 Billion to the US Economy
The Data-Driven Marketing Institute (DDMI), a Direct Marketing Association (DMA) initiative, has released the findings of a study quantifying the economic value of the data-driven marketing economy...
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Video Campaigns Seeing Stronger Engagement Rates on Mobile Than Desktop
The average click-through rate (CTR) for video campaigns in Q3 was almost three times higher on smartphones and tablets (13.64%) than on desktops (5.45%), reveals Unruly in new research using data from...
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Advertisers Say They Value TV Over Online Video Mainly For Its Wide Reach
Online video and TV are being increasingly put under the microscope by advertisers seeking to gauge their comparative effectiveness, even if they should perhaps be seen more as complementary than as...
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B2C and B2B Content Marketing Trends Compared
MarketingProfs and the Content Marketing Institute (CMI) have followed up their study of B2B content marketing trends with research into the emerging trends in the B2C content marketing space [pdf]....
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