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B2B Vendors Say Commerce Shifting Online to Meet Customer Demand
B2B commerce is shifting from offline to online and self-service, say 57% of B2B vendors from the US and Europe responding to a recent study [download page] by Intershop. The survey details a...
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Marketers Bullish on Mobile, Digital and…. Cable TV
It probably comes as a surprise to no-one that marketers and agencies are optimistic about future spending on online and mobile advertising – after all, spending has been growing rapidly across these...
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Pay-TV: Support For “A La Carte” Packages Lower Among Younger Groups
American adults are more likely to prefer an “a la carte” (44%) or more individually customized (29%) pay-TV package than the entire “full package” of programming (14%), according to [download page]...
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Most Companies Believe Social’s Risks Are Avoidable, But Few Assess Them
Asked their level of concern surrounding potential risks associated with their social media strategy, 71% of respondents to a recent study [pdf] from Grant Thornton chose the response indicating that...
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Mobile to Contribute as Much as TV to Global Ad Spend Growth From 2012-2015
The internet is the fastest-growing advertising medium, and despite not being the largest global ad medium, will contribute easily the most to spending growth, according to a new forecast from...
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14% of Americans Are Black. 3% of Major Media Ad Spending is Focused on Them.
The Black or African-American population numbered 44.5 million as of July 2012, per recent Census Bureau estimates, translating to roughly 14% of the US population. A new study [download page] from...
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Top Global Brands of 2013
Interbrand has released its latest list of the top 100 global brands, showing Apple overtaking last year’s top brand, Coca-Cola, to take the leading position this year, by virtue of a 28% increase in...
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Millennials Would Rather Go Without House or Car Keys Than Mobile Phone For 2...
Asked which of 4 items – mobile phone, wallet, house key and car key – would be worse to go without for 2 days, a plurality 42% of American Millennials (aged 18-31) chose their mobile phone, according...
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Search, Retailer Emails Initiate Many Smartphone Owners’ Local Shopping...
2 in 3 smartphone shoppers say they’re spending significantly (33%) or somewhat (34%) more time researching store-based needs on their devices this year, according to a new study [download page] from...
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What Are Enterprises Looking to Achieve With Their Mobile Strategies?
Roughly 9 in 10 large companies believe that mobile solutions are “very important” or “important” in their industries, per a recent report from Syniverse. The study, which surveyed more than 400...
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B2B Buyers Rely Heavily on Personal Value Considerations
B2B brands need to consider emotion as well as reason when marketing to buyers, according to [pdf] a new study by Google, the Conference Executive Board (CEB) and Motista. That’s because the research...
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US Household Income Trends and Demographic Breakouts in 2012
The median household income in the US was $51,017 last year, according to recent data released by the US Census Bureau based on official national findings from the Current Population Survey. Real...
View ArticleTop 10 at Domestic Film Box Office, Weekend of Sep. 27-29, 2013
Content in Rentrak Theatrical box office updates is produced and/or compiled by Rentrak Corporation and its Box Office Essentials theatrical box office data collection and analytical service.
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Mobile Shopping Rates Above-Average Among Hispanics and Blacks
Young Americans are more likely than the average shopper to use their mobile devices for a range of shopping activities, according to a new study [download page] from The Integer Group and M/A/R/C...
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Facebook Maintains Leading Share of Social Logins in Q3; Google Closes Gap in...
The top-level social login landscape in Q3 was relatively unchanged from the prior quarter, with some of the smaller players making slight inroads, finds Janrain in newly-released data. Facebook’s...
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Millennials’“Most-Loved” Brand Is…
The good news continues to roll in for Google, which saw its brand value jump 34% year-over-year, vaulting it into the second spot according to Interbrand’s list of the top 100 global brands. New...
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Lead Distribution: Use of Automated Options Linked to Higher Conversion Rates
What are the best ways to distribute leads to sales teams? A new study [download page] from Velocify tackles this question by examining a pool of 2.7 million leads distributed during a 1-month period...
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B2B Content Marketing Trends: More Tactics, More Money, More Content
MarketingProfs and the Content Marketing Institute (CMI) have released their latest annual study [pdf] of B2B content marketing in North America. The wide-ranging study finds broader use and confidence...
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Vast Majority of Mobile Video Ads Said 30 Seconds or Longer
A majority 54% of mobile video ads are 30 seconds long, while another 32% are 90 seconds in length, according to new data released by Jun Group covering the first half of the year. The researchers...
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Omni-Channel Shopping Activity Differs Widely by Category
It’s become fairly well accepted that consumers are using a variety of online and offline sources to make purchases, but it’s worth remembering that the move to such “omni-channel” shopping isn’t...
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