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Marketing Budget Optimism Expanded During the Summer Months
Global marketing budgets continue to improve, per Warc’s latest Global Marketing Index (GMI). This month, the budget component of the index recorded a value of 52, up 0.5 points from last month and...
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Privacy A Growing Concern For Almost 2 in 3 Internet Users
TRUSTe has released its third US “Consumer Data Privacy Study – Advertising Edition,” indicating rising privacy concerns among online adults. 9 in 10 consider the issue to be really (55%) or somewhat...
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No Spike in TV Tweets During Ads
Tweets influence ratings for some TV episodes, Nielsen recently declared. But are viewers tweeting during programs or tuning out during commercial breaks to join in the buzz? According to new data from...
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Two-Thirds of Marketers and Agencies Likely to Invest in Native Ads and...
Branded content marketing – ranging from native advertising to content hubs, advertorials and branded entertainment – is one of the topics du jour, deemed an increasingly important part of the...
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What Internet Users Like to Share on Social Media Sites
7 in 10 internet users across 24 countries say they’ve shared some type of content on social media sites in the past month, according to new survey results from Ipsos OTX. Given the growing popularity...
View ArticleTop 10 Broadcast TV Engagement, Week of Sep. 2-8, 2013
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average...
View ArticleTop 10 Cable TV Engagement, Week of Sep. 2-8, 2013
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average...
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Majority of Male Shoppers Look For Sales In-Store, Regularly Use Coupons
Men seek out deals, regularly use coupons, and aren’t afraid to ask for help in-store, suggesting that “a number of assumptions associated with the way men shop… are just not true,” according to...
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Content Consumption Key to IT Purchase Process; Trusted Info Said Lacking
During the purchase process for major enterprise IT/security products and services, IT decision-makers download an average of 8 informational assets, according to a new study from IDG Enterprise. In...
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Some Global Organizations Seeing Big Impact on Customer Interactions From Use...
Asked how much the growth of externally facing social platform usage (such as Twitter, YouTube and online communities) has changed the way their organization interacts with customers, 5% of respondents...
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Half of Tablet Time Spent With Entertainment Activities
Tablet owners spend half of their device time with entertainment activities such as playing games, reading books, watching live TV or listening to music and radio, per results from a recent Gartner...
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The Lifestyles of Affluent Influencers
Some customers are more important than others, says iProspect [download page] in a new study covering “affluent influencers” – the 40% of affluent adults (more than $100,000 in household income) who...
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TV Cord-Cutting: Consideration High, But Few Forgo Subscriptions in Favor of...
The number of TV cord-cutters has been rising more quickly than expected of late, but represented only about 1% of pay-TV subscribers last year, per recent research. Now, new survey data from Altman...
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Online Video Ad Views Reach New Heights, as Per-Viewer Frequency Jumps
Online video ad views have been increasing rapidly this year, reaching a new high of 22.8 billion in August after a slight dip in July, according to the latest data from comScore. Last year, video ad...
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Half of Cell Phone Owners Now Email, Download Apps
9 in 10 American adults own a cell phone as of May, and these adults are using their phones for a variety of activities other than voice calls, according to [pdf] new data from the Pew Research...
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Most Americans Don’t Feel Like Marketers Understand Them
Just 11% of Americans approve of the way people like them are portrayed in marketing and advertising, although that figure rises to 29% when including survey results from Brazil and China, according to...
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Which Email Practices Seem to be Working for Brands?
Email practices – from signup to unsubscribe – have significantly changed over the past 5 years, details Return Path [download page] in a recent study. Brands are asking for less information at...
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