Top 10 Real Estate Websites – August 2013
Note: The Experian Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Experian Hitwise...
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Why Click On A Smart TV Ad?
Smart TV ads are quite effective, with full package ad buys potentially outperforming traditional TV on several advertising and brand metrics. So say YuMe and LG in a new study [download page]...
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Consumers Say They’re OK With Companies Proactively Contacting Them About...
87% of US adults are happy to be contacted proactively by companies regarding customer service issues, says inContact in new survey results. The survey suggests that consumers are most open to being...
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Most TV Viewers Find Themselves Gravitating to Cable Over Network Programs
57% of US adult TV viewers agree that the shows on cable TV are better than network TV shows, per results from a Harris Poll. The survey also finds that an equal percentage strongly (28%) or somewhat...
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Smartphones and Tablets Account for Half of US Adults’ Time Online
Soaring smartphone and tablet use has doubled the amount of time Americans spend online in the matter of a few short years, finds a new report [download page] from comScore and Jumptap. As a result, as...
View ArticleTop 10 Mobile Phone Websites – August 2013
Note: The Experian Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Experian Hitwise...
View ArticleTop 10 TV Websites – August 2013
Note: The Experian Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Experian Hitwise...
View ArticleTop 10 Broadcast Media Websites – August 2013
Note: The Experian Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Experian Hitwise...
View ArticleTop 10 Health & Medical Information Websites – August 2013
Note: The Experian Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Experian Hitwise...
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Older Generations More Loyal to Brands in the Grocery Store
Generational differences abound in grocery shopping behavior, reveals Acosta Sales & Marketing [download page] in a new report. The study indicates that younger shoppers tend to be less loyal to...
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Bot Traffic in Q2: Suspicious Activity Continues to Rise
Bot traffic continues to be a global problem, says Solve Media in its latest Bot Traffic Market Advisory update. In Q2, activity deemed “suspicious” grew to 49% of all traffic for the web advertising...
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TV-Length Ads Becoming More Common in US Online Video
Half of rights-managed US video ad views during Q2 were for 30-second spots, the historical standard ad length for broadcast TV, according to the latest quarterly report [download page] from FreeWheel....
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40% of US Adult Tablet Owners Are in the $100k+ Income Bracket
Tablet owners tend to have higher incomes than smartphone and PC owners, according to [download page] a recent study from Jumptap and comScore. The study reveals that 40% of tablet owners are in the...
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How TV and Online Video Consumption Stack Up
Online video has become an increasingly popular advertising channel, with many marketers shifting budgets from TV to fund those efforts (see here, here, and here). Such a response might imply that...
View ArticleTop 10 Print Media Websites – August 2013
Note: The Experian Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Experian Hitwise...
View ArticleTop 10 Telecom Websites – August 2013
Note: The Experian Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Experian Hitwise...
View ArticleTop 10 Politics Websites – August 2013
Note: The Experian Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Experian Hitwise...
View ArticleTop 10 at Domestic Film Box Office, Weekend of Sep. 6-8, 2013
Content in Rentrak Theatrical box office updates is produced and/or compiled by Rentrak Corporation and its Box Office Essentials theatrical box office data collection and analytical service.
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Who’s Using Video-on-Demand?
Video-on-demand (VOD) users tend to be younger than traditional TV users and more likely to live in families with kids, says Nielsen in its latest cross-platform report [download page], which takes an...
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Viewability of Directly Placed Display Ads Improves in H1
61% of directly placed ads stayed in-view for at least 1 second during the fist half (H1) of 2013, up from 56% in the second half of 2012 and 49.9% in H1 2012, according to [pdf] a new study from...
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