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Average Email Subscriber Gets 416 Commercial Messages Per Month
Here’s one good reason why email marketers look closely at study data regarding topics such as timing and subject lines: the average subscriber receives 416 commercial emails per month, per new figures...
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2 in 3 CMOs Feeling Pressure From the Board to Prove Marketing’s Value
This may be “the year of the marketer,” but with added responsibilities come added pressures. The latest biannual CMO Survey [pdf] from Duke University’s Fuqua School of Business finds that CMOs are...
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Retailers Struggling to Keep Pace With Consumers’ New Uses of Technology
Asked to identify their top 3 marketing business challenges, almost half of retailers indicated that they can’t keep up with the new ways consumers are using technologies, according to [download page]...
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6 in 10 Agencies Generating New Biz Leads From Social; LinkedIn Most Important
9 in 10 agencies currently use social media as part of their new business program, and about 6 in 10 claim to have had success using social to generate new business leads, per results [download page]...
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What’s the Best Way for B2B Exhibitors to Share Product Info?
B2B exhibitors say that their most important objectives for participating in exhibitions are to build brand awareness and identify and reach new customers, according to [download page] a new study...
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Google+ Said to Top Twitter in Mobile App Popularity Around the World
Despite having a highly engaged mobile user base, Twitter falls behind Google+ in mobile application popularity around the world, according to a recent study from GlobalWebIndex. Results from the...
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CMOs Using Marketing Analytics Sparingly; Most Forgo Formal Evaluation of...
Worsening trends for marketing analytics in the US, according to the latest CMO Survey [pdf] from Duke University’s Fuqua School of Business. The percentage of projects estimated by CMOs to be using...
View ArticleTop 10 Broadcast TV Engagement, Week of Aug. 12-18, 2013
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average...
View ArticleTop 10 Cable TV Engagement, Week of Aug. 12-18, 2013
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average...
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Media Execs See OTT Video as Supplementing – Not Replacing – Pay TV
Media industry executives feel that over-the-top (OTT) video services such as Netflix are more likely to lead to cord-shaving than cord-cutting behavior, according to [download page] a recent report...
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1 in 4 TV Viewers Uses Second Screen to Simultaneously Watch More Video
TV is increasingly part of a multi-screen experience, vying for viewer attention in a sea of multitasking behavior. Now it appears that TV is competing with something beyond the usual suspects (email,...
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Millennials Still Spend the Vast Majority of Their Retail Dollars In-Store
81% of Millennials’ retail spending occurs in brick-and-mortar stores, reveals The NPD Group in a new study covering shopping activity from May 2012 to April 2013. In fact, slightly more than half of...
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Only 1 in 2 B2B Marketers Agree That Marketing’s Financial Value is Clear to...
2 in 3 US CMOs are feeling pressure from the board to prove marketing’s value, according to recent research, and it seems that B2B marketing leaders may have some work to do in this regard. According...
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The Changing Nature of the American Household
Marketers often look at household groups, whether they be TV households or high-income households. But what does the typical American household look like? A new study [pdf] from the Census Bureau...
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1 in 10 TV Homes Around the World to Pay for IPTV by 2018
The US pay-TV market is shrinking, but IPTV is a rare bright spot, according to recent reports. On a global scale, IPTV is forecast to continue its rapid penetration, set to reach 10.6% of TV homes by...
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No Viral Boost for Facebook Posts Containing Hashtags
Brands aren’t benefiting from the use of hashtags in their Facebook posts, according to an EdgeRank Checker analysis. Based on an examination of 500 pages that posted with and without a hashtag during...
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B2B Pay-Per-Lead Advertisers See Value in Content-Driven Leads
B2B pay-per-lead advertisers are showing a healthy amount of interest in leads generated by content marketing campaigns, according to [download page] results from a survey conducted by Business.com....
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C-Suite Execs: More CEOs Are Personally Sponsoring Digital Business Initiatives
CEOs are becoming more personally involved in digital business initiatives, according to a recent study from the McKinsey Group. The survey, of 850 C-level executives from around the world, found 31%...
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Viewers’ Single Most Important Future TV/Video Option? Freedom From Ads
The TV advertising market continues to grow, both within the US and around the world. And more and more Americans are watching a greater number of online video ads. But when asked the most important...
View ArticleTop 10 at Domestic Film Box Office, Weekend of Aug. 30-Sep. 1, 2013
Content in Rentrak Theatrical box office updates is produced and/or compiled by Rentrak Corporation and its Box Office Essentials theatrical box office data collection and analytical service.
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