Top 10 Brand Movers, July 2013
Note: Compete‘s clickstream data are collected from a 2,000,000 member panel of U.S. Internet users (about a 1% sample), using diverse sources. Using statistical normalization methodology, Compete...
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Use of Geo-Precise Targeting Techniques Widespread Among Mobile Advertisers...
90% of national brand advertising campaigns employed geo-precise targeting (targeting areas that do not conform to standard geo-boundaries) in Q2, according to [download page] the latest quarterly...
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Youths’ Alcohol Preferences Have Changed Dramatically Over the Past Two Decades
60% of American adults drink alcohol at least occasionally, according to new survey results from Gallup. While that hasn’t changed much in the last, well, 75 years or so, drinkers’ preferences have...
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Majority of Email Opens Seen Occurring in the First 6 Hours Post-Delivery
YouTube videos appear to have long shelf lives, while the opposite is true for Facebook posts. As for emails? Recent data from MailerMailer suggests that opens peak at one hour post-delivery (11.1% of...
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Mobile Owners’ Interest in Receiving Permission-Based Offers Growing Quickly
45% of mobile phone owners claim to be at least somewhat interested in receiving mobile offers, assuming they gave permission, per results from a Placecast survey conducted within the US by Harris...
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Gmail Tabs: Early Analyses
Gmail’s recent switch to a promotions tab has generated a fair amount of buzz. Some researchers have taken an early look at what the changes have meant for email marketers, suggesting that they...
View ArticleTop 10 Broadcast TV Engagement, Week of Jul. 29-Aug. 4, 2013
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average...
View ArticleTop 10 Cable TV Engagement, Week of Jul. 29-Aug. 4, 2013
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average...
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Smartphone Traffic Growing by Leaps and Bounds
Smartphone traffic has grown 10 times more quickly than desktop traffic over the past year, says BrightEdge in its inaugural “BrightEdge Mobile Share” [download page] report. The study looks at web...
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Few Youth Living With Parents Highly Inclined to Get Pay-TV When They Strike...
More Millennials are living at home, per recent research, and that could mean bad news for the pay-TV industry. That’s because 18-24-year-old broadband subscribers don’t show much of an interest in...
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How Long do Mobile Owners Spend Reading the B2C Emails They Open?
Movable Ink has released a “Q2 2013 US Consumer Device Preferences Report” [download page] examining the devices consumers are using to read B2C marketing emails. As part of the study, the researchers...
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PPC Professionals: 2014 Will Be About Conversion Rate Optimization
“2014 will be the Year of Design,” declares Hanapin Marketing as the result of its new survey [pdf] of PPC professionals. The study, fielded among “hundreds of search marketing professionals,” found...
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Mobile Devices Accounting for Almost One-Third of Online Conversions Across...
A study of 100 million “conversion events” across 4 major verticals (telecom, retail, auto, and travel) and multiple devices – including mobile phones, desktop computers, and tablets – reveals that 31%...
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Wireless Carriers Double Down on Spot Radio
Radio revenues remained flat in Q2, as they did in Q1, per the latest revenue report [pdf] from the Radio Advertising Bureau (RAB). Total revenues were $4.66 billion for the quarter, and $8.44 billion...
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1.5% of B2B Email Subscribers Said Active in Q2
An analysis by Yesmail Interactive [download page] of more than 5 billion email messages sent during Q2 2012 has concluded that B2B databases had a subscriber activity rate of just 1.5% (referring to...
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Older Age Groups Watched, Clicked on US Online Video Ads in Q2
Viewers aged 55-64 (17%) and 65+ (11%) accounted for a combined 28% of US online video ad impressions in Q2, according to a Videology report on platform activity. That rivals the share of impressions...
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Facebook Ads See Better Results in Q2
Facebook users are engaging more with advertising on the social networking platform, with increases in clicks and conversions leading to higher revenues for advertisers during the second quarter of the...
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US Pay-TV Market Shrinks During H1 for the First Time
More troubling news for the US pay-TV industry: the number of pay-TV subscribers in the US shrunk by 146,000 during the first 6 months of this year (H1), the first net loss of customers over the...
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Agency Compensation Increasingly Fee-Based
Agencies are increasingly being compensated on a fee rather than commission basis, a shift that first took place in the mid-90s and appears to show no signs of slowing, according to final study results...
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Online Video Ads Reached More Americans in July, but Total Views Leveled Off
Online video ad views have been increasing at a torrid pace through the first half of this year. However, as was the case last year, the start of the summer seems to have leveled that growth off....
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