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Marketing Procurement Execs Identify Gaps Between Current and Ideal Metrics
The Association of National Advertisers (ANA) has released the results of a survey showing that the metrics most widely used by marketing procurement professionals today differ from those they believe...
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Total US Loyalty Program Memberships Numbered More Than 2.5 Billion Last Year
Loyalty program memberships are showing strong growth rates again, according to results from the 2013 COLLOQUY Loyalty Census [registration page]. The study indicates that there were 2.647 billion...
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8 in 10 Say They Trust Online Customer Reviews As Much as Personal...
BrightLocal.com has published the results of its Local Consumer Review Survey 2013, containing a host of interesting statistics regarding consumer attitudes to online reviews. Among the highlights:...
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Social Signals Again Seen Highest Correlating Factors With Google Rankings
Within the US, among 44 ranking factors examined, social signals account for 7 of the 8 most highly correlated with Google search results, according to a new study from Searchmetrics. Presenting the...
View ArticleTop 10 Broadcast TV Engagement, Week of Jun. 10-16, 2013
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average...
View ArticleTop 10 Cable TV Engagement, Week of Jun. 10-16, 2013
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average...
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Many Marketers Say They’re Planning to Use Video in Email
Only 1 in 4 marketers say they currently use video in their email marketing messages, according to [pdf] results from a survey by The Relevancy Group and StreamSend, with the main barriers to video use...
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Global Ad Spend Outlook Worsens for Most Media
Warc has downgraded [pdf] an earlier ad spend forecast, believing that global expenditures will now increase by 3.4% as opposed to an initial assessment of 4% growth made in January. The “Consensus Ad...
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Consumers are Responding to Financial Challenges by Cutting Out Non-Essentials
Consumers are learning to live on a tighter budget and cut out unnecessary items, and that has implications for how retailers and manufacturers connect with them, says Nielsen in new survey results....
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Pharma’s Online Marketing Efforts Continue to Pay Off
Online pharmaceutical marketing continues to produce results, reports comScore [download page] in a new study. The 7th annual “Online Marketing Effectiveness Benchmarks for the Pharmaceutical Industry”...
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Facebook Fans Like Big Brands Out of Loyalty and For Deals
Americans who like big brands on Facebook tend to do so primarily to support those brands (49%) and get a coupon or discount (42%), with many also doing so to receive regular updates from the brands...
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Pay TV Costs Too Much, Say Many Subscribers
Despite 45% of American adults saying they believe cable TV is a waste of money, 81% report being subscribed to cable or satellite TV services, finds a survey conducted by Harris Interactive on behalf...
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Smartphone Penetration Nears 60% of the Mobile Market
Smartphone penetration is on the upswing again after a brief lull, growing to 59% adoption among US mobile subscribers during the 3-month period ending in May, according to the latest MobiLens data...
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Yelp Visits Are Often Followed by Purchases From Local Businesses
Virtually all (more than 96%) of Yelp users across devices (including computers, smartphones and tablets) visit the site specifically for its ratings and reviews, reveals Nielsen in new data. What they...
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FBX Retargeting Campaigns: News Feed Ads Getting The Clicks, Cheaply
With Facebook’s recent expansion of Facebook Exchange (FBX) to introduce retargeting into the news feed, AdRoll has examined how these ads perform relative to right-hand side (RHS) ads and standard web...
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Brand Advocates Choose Email Over Social For Referrals
SocialTwist has released the results of a study that spanned 18 months, 119 social marketing campaigns, and 3.2 million participating consumers. Designed to see how consumers interacted with its social...
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Americans’ July 4th Plans
About 9 in 10 American adults will celebrate July 4th this year, a figure that appears to inch up with every passing year, according to survey results from the NRF and BIGinsight. The most popular...
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1 in 2 Marketers to Offer a Mobile App This Year
Only 15.3% of marketers say they run a mobile-specific website, per results from Chief Marketer’s 2013 Mobile Marketing Survey [download page], with reasons for not offering a mobile site ranging from...
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Email is Enough, Say 43% of Small Biz Social Holdouts
82% of small businesses are using social media for marketing today and 88% are very likely to use social media in the next year, finds Constant Contact in newly-released survey results. For those still...
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Brand Interactions on Social Equally Likely to Lead to In-Store as Online...
Consumers who interact with brands on social networks are just as likely to end up buying a product in-store as they are to do so online, finds Vision Critical in a new study [download page] that...
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