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The World’s Media Heavyweights Ranked by Revenue
ZenithOptimedia has released a list of the largest media companies around the world, ranked by media revenue, which it describes as “all revenues deriving from businesses that support advertising, not...
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Most Online Video Views Are Reserved For Content Less Than 5 Minutes in Length
Most consumers are keeping it short and sweet when it comes to their online video viewing habits, but that may be limiting the industry’s ability to monetize its inventory, according to [download page]...
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Small Businesses Build Their Email Lists in Search of Repeat Business,...
Email list growth is a constant endeavor for many small businesses, according to a survey conducted by ConstantContact among more than 700 customers using its email marketing product. 57% of...
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Current TV Shows Most Popular Content Type Among Streaming Media Consumers
A survey from M-GO of streaming media consumers finds that new TV shows (that are still on the air) are their most popular type of programming, cited by 68% of respondents, with new movies (46%) and...
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More Than 3 in 4 Mobile and Tablet Video Ad Views Occurred on an Apple Device...
Android may have the lead on iOS in terms of US smartphone market share (with the same true on a global basis), but more mobile video ad views took place on an iPhone (31.4% share of mobile and tablet...
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Female Deal Shoppers Driven By Budgets, Not Habit
Asked their motivation for deal shopping, 36% of “general market women” said that they’re on a strict budgets and that deals help them live within their means and stretch their dollars, according to a...
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How Top Customer Experience Marketers Differ From Their Peers
Understanding the customer and improving the customer experience are high on the marketing agenda this year, according to IBM’s recently-released “State of Marketing” [download page] report. According...
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iPhone Users Spend 53% More Time With Their Devices Every Day Than Android Users
Americans spend about an hour each day on their smartphones (58 minutes to be exact), per data released by Experian Marketing Services’ Simmons Connect. But peel beyond that top layer of data and some...
View ArticleTop 10 at Domestic Film Box Office, Weekend of May 24-26, 2013
Content in Rentrak Theatrical box office updates is produced and/or compiled by Rentrak Corporation and its Box Office Essentials theatrical box office data collection and analytical service.
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Smartphone and Tablet Owners Respond to Mobile-Optimized Sites
78% of smartphone owners and 75% of tablet owners consider the “look and feel” of a company’s mobile website when considering whether or not to make a purchase from it, finds Kentico Software in new...
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All Else Equal, 9 in 10 Consumers Would Switch Brands to One Associated With...
Consumers want to reward companies for their positive societal influences, according to the 2013 Cone Communications/Echo Global CSR Study. The vast majority of consumers around the world say that when...
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Social Media Marketing Increasingly Influencing – and Annoying – UK Users
23% of social media users in the UK have researched a product or service as a result of reading something on social media sites, according to a recent report from YouGov, representing a 6% point...
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Mom’s the Primary Breadwinner in 4 of 10 Households With Kids
A new analysis of Census Data released by the Pew Research Center details a dramatic rise in the percentage of households with children that count the mother as the primary or sole source of family...
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America’s Favorite Fast Food Chains, And Who’s Visiting Them
A lot has changed in the past 5-10 years, but the endurance of McDonald’s as an American fast food icon seems to have stayed firm. According to a new study [download page] from Placed, McDonald’s was...
View ArticleTop 10 Broadcast TV Engagement, Week of May 13-19, 2013
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average...
View ArticleTop 10 Cable TV Engagement, Week of May 13-19, 2013
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average...
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Lack of Optimization Discourages Tablet Shoppers
A recent survey from Kentico Software revealed that many smartphone and tablet owners won’t return to websites not optimized for their devices. New data from TheFind shows another side to this problem....
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Samsung Said Besting Apple in Q1 Mobile Ad Performance
Samsung mobile devices on the whole sported higher click-through rates than the iPhone in the US and UK during Q1, reversing a long-standing trend and marking a “highly significant” moment, per new...
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1 in 2 Smartphone and Tablet Owners Say They Prefer Them to PCs For Web Access
A survey of adult smartphone and tablet owners by Prosper Mobile Insights [registration required] has found that 35% prefer to access the internet via a smartphone and 14% via a tablet, meaning that...
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CEOs on Social Boost Credibility, Say Senior Execs
More CEOs are taking to social media, according to [pdf] a new survey from Weber Shandwick. Executives from around the world surveyed about their CEOs’ social media usage forecast a 50% increase in CEO...
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