Top 10 Brand Movers, January 2013
Note: Compete‘s clickstream data are collected from a 2,000,000 member panel of U.S. Internet users (about a 1% sample), using diverse sources. Using statistical normalization methodology, Compete...
View ArticleTop 10 at Domestic Film Box Office, Weekend of Feb. 15-17, 2013
Content in Rentrak Theatrical box office updates is produced and/or compiled by Rentrak Corporation and its Box Office Essentials theatrical box office data collection and analytical service.
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Americans Spent 5% More Using Credit and Debit Cards Last Year
While a recent comScore report shows that consumer awareness and usage of digital wallets remains low, there are no such issues in the general purpose card market, per the latest figures from The...
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Marketing Budgets Continue to Rebound in February
Budget conditions continue to improve this month, finds Warc in its latest Global Marketing Index. The budget component of the index improved to a reading of 51.7 this month, sustaining a rebound begun...
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Consumers Spent More Than $100 Billion Online on Travel Last Year
US travel e-commerce sales exceeded $100 billion for the first time last year, reaching $103 billion, according to new figures from comScore. To put that figure in context, last year’s record retail...
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Mobile Hasn’t Yet Found Its Place in the Local Marketing Mix
Senior marketers are lukewarm about mobile’s importance to their local marketing agendas, according to [download page] results from a new study by the CMO Council. Asked how mobile will impact their...
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Brand SocNet Sites Said Being Used More For Service Than For Marketing
A new “Social Media Benchmark Study” released by J.D. Power and Associates looks at how well different industries are using social media sites for marketing and servicing needs, finding that not all...
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TV Rated Most Effective Advertising Channel by SMBs
TV ads might get just a small share of SMB marketing budgets, but they’re perceived as extremely effective, according to results from a soon-to-be-released Vocus survey, conducted by Edge Research. The...
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Action & Adventure The Preferred Genre For The Movie Theater Experience
Action and adventure movies are the most likely to draw a crowd of moviegoers, finds Nielsen in newly released data. Asked the types of movies they like to see most in theaters, 61% of American...
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In 2012, As Smart Device Ad Impressions Rose, Android Maintained Lead
Smartphones counted as the leading devices on the Millennial Media network in 2012, according to [download page] the company’s year-in-review report. With 75% share of total ad impressions, the...
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Mobile Marketers to Spend More, Despite ROI Concerns
Mobile marketing budgets ought to increase this year, per results [download page] from a study conducted by Forrester Consulting on behalf of Acquent. 6 in 10 survey respondents – who were required to...
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For the 2nd Straight Year, Online Video Ad Views Plummeted in January
Online video ad views fell from a peak of 11.3 billion in December 2012 to just 9.1 billion last month, a 19.5% decline, according to the latest figures from comScore. That mirrors a 22% drop between...
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Latinos Aspiring To A More “Ambicultural” Identity
Latinos are increasingly aspiring to be equally Latino and equally American, according to [pdf] a study by EthniFacts and LatinWorks, called the “PLUS+ IDENTITY.” While 9 in 10 online survey...
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Marketers Seen Over-Reliant On “Hearsay Data” For Local Marketing Insights
Senior marketers say they have a formalized process for measuring the success of their local marketing campaigns, while another 37% use one only when the situation calls for it, per results [download...
View ArticleTop 10 Broadcast TV Engagement, Week of Feb 4-10, 2013
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average...
View ArticleTop 10 Cable TV Engagement, Week of Feb 4-10, 2013
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average...
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In H2 2012, Google Shopping Proved More Cost Effective Than Amazon Product Ads
Recent research has shown Google Product Listing Ads (PLAs) to outperform text ads, and new data from CPC Strategy demonstrates that since moving to PLAs, Google Shopping has performed far better when...
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Facebook Exchange Performance: Good, Not Yet Peerless
A pair of studies have emerged looking at the performance of Facebook Exchange (FBX), a real-time bidding (RTB) marketplace for Facebook inventory, offering Facebook’s tremendous reach (it ranked as...
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1 in 2 Consumers Say Use of Multiple Devices Makes Them Shop More
63% of shoppers used multiple devices to help with their holiday purchases last year, finds Google in a holiday consumer survey conducted with Nielsen. Among the survey’s highlights, 2 in 3 also said...
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Trends Behind Nielsen’s Decision to Broaden Its TV Ratings System
It’s been well-documented that Nielsen has decided to expand its definition of a TV household for its rating system, in a move both welcomed and criticized for being overdue. As The Hollywood Reporter...
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