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Americans to Spend $4.6 Billion on Graduation Gifts This Year
Graduation season is here, and Americans will shell out $4.6 billion to reward high school and college seniors, per results from a survey conducted for the NRF by BIGinsight. Gift-givers will spend...
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3 in 10 Consumers Cut Spending, Say It’s Their New Normal
Fewer Americans are cutting their spending when compared to prior years, but most of those who are say that this is their “new normal,” according to survey results from Gallup. Overall, 73% of...
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Americans Slightly More Discerning Than Others With Their Online Sharing
Americans may not be as keen to share personal and other content online as citizens in other countries, suggests a survey from Ipsos OTX. The study asked respondents to identify how much they share...
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Got Questions For Brands on Twitter? Expect A Response 38% of the Time
Socialbakers has released its latest “Socially Devoted” figures for Q1, and the results are a mixed bag. On the one hand, the average response rate grew 6% points quarter-over-quarter to 38%, after...
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Radio Revenues Flat in Q1
Americans might be listening to more radio, but radio’s advertising revenues aren’t going anywhere, at least for the time being. In Q1, total expenditures were flat, at $3.5 billion, according to [pdf]...
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Ad Engagement Relatively Strong For Made-for-Web Video Content
Made-for-web content performs just as well as repurposed TV content when it comes to ad engagement, according to research from Tremor Video. The study, named “Upfront, NewFront, Nupfront,” compared ad...
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Shoppers Favor Customized In-Store Experiences
Two-thirds of Americans prefer to shop in a store rather than online, details Synqera in results from an online survey administered in April. That supports prior research from Ipsos, which similarly...
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Top Digital Performers More Confident About Future Success
Executives at large companies (more than $500 million in revenues) who rate themselves highly in terms of their capability to use data analytics, deploy applications, and operate APIs are more likely...
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Twitter’s Users Find Its Ads Moderately Effective
Twitter says its Promoted Tweets are working, but Twitter users may hold slightly less positive attitudes towards ads on the platform: just 1 in 10 find Twitter ads such as Promoted Tweets to be “very...
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Branded Content Marketing Becoming A Higher Priority, With Budgets In Tow
70% of brands and 77% of agencies have employed branded content marketing for advertising purposes in the past year, and about two-thirds of each group say that branded content marketing has become...
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Data-Driven Marketers Report Uptick in Q1 Spending, Revenues
Data-driven marketing spending is on the rise, according to respondents to the Direct Marketing Association’s Quarterly Business Review covering Q1 2013. 38.7% of respondents indicated that their...
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Customer Satisfaction With Pay TV Services Improves Slightly, Remains Low
Customer satisfaction with pay TV providers remains relatively low, although it has increased slightly after remaining flat for 3 consecutive years, according to the American Customer Satisfaction...
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44% of Millennial Women “Love to Shop”
Millennial (18-35) women are 52% more likely than their male counterparts to agree that they “love to shop” (44% vs. 29%), per results [pdf] from an Urban Land Institute (ULI) survey conducted with...
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Social Followers of Local Media Exhibit Varying Patterns of Engagement
What kind of social behaviors do local media fans exhibit on Facebook and Twitter? It depends on the medium, says TVB [pdf] in a study conducted in conjunction with Colligent, that combines Nielsen...
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Marketers Keep Saying They’re Going to Up Their YouTube Efforts, But Adoption...
For the third consecutive year, YouTube is the channel where most marketers plan on increasing their social media efforts, according to survey results from Social Media Examiner’s latest annual “Social...
View ArticleTop 10 at Domestic Film Box Office, Weekend of May 17-19, 2013
Content in Rentrak Theatrical box office updates is produced and/or compiled by Rentrak Corporation and its Box Office Essentials theatrical box office data collection and analytical service.
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Most Mobile Device Owners Happy to Engage With Advertising for Free Content
Never mind paying for it. Mobile device owners would prefer to spend time engaging with advertising in order to receive free content, whether that be a tablet (77%) or smartphone (70%) application, or...
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Brand Influence on Purchase Decisions Increases With Income Level
56% of consumers say price is the primary influencer of their purchase decision, making it a far more influential driver than quality (17%), brand (17%), store (7%), or loyalty program (3%), according...
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Webrooming More Prevalent Than Showrooming Among Millennials
For all the research and attention paid to showrooming, webrooming (doing research online and then buying in-store) is actually a far more popular activity among Millennials (aged 18-35) across several...
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Want Social to Boost Sales? Be Prepared to Spend the Necessary Time
The top benefits of social media marketing are increased exposure (89%) and increased traffic (75%), finds Social Media Examiner in its annual “Social Media Marketing Industry Report” [download page],...
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