Top 10 Telecom Websites – March 2013
Note: The Experian Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Experian Hitwise...
View ArticleTop 10 Print Media Websites – March 2013
Note: The Experian Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Experian Hitwise...
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Mobile Local Ad Spend Set to Grow at a Rapid 49.3% Annual Clip
Increasing smartphone penetration, growing consumption of the mobile internet, and concurrent increases in ad inventory should spur 49.3% annual growth in local mobile ad spending through 2017,...
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Top 10 TV Ads of Q1: Only 2 Super Bowl Spots Make the List
Ace Metrix has released its list of most effective TV ads during Q1 2013, with a surprising finding: only 2 Super Bowl spots cracked the top 10, with Budweiser’s “Brotherhood” coming in at number 5. In...
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Broadcast TV is Finding A Welcoming Audience Online
“Online video is quickly becoming online television,” declares a new study [download page] from Ooyala, which looked at trends in multi-screen video consumption from broadcasters and entertainment...
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Half of Mobile Phone Owners Always Have Their Device Within Arm’s Length
Research showing consumer addiction to mobile phones continues to filter in. Here’s another stat to add to the arsenal: according to [download page] a new study from Arbitron and Edison Research, 52%...
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Global Marketers Still Rate SEO, Email Marketing As Tops for ROI
75% of global marketers (primarily from the UK) rate SEO as “excellent” (32%) or “good” (43%) in terms of return on investment, according to [download page] a new study by Econsultancy in partnership...
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How Much TV Do People Watch During the Day?
Primetime (8PM-11PM) might be the right time for reaching TV viewers, but it’s not the only time, per new data from Nielsen. Nielsen’s figures reveal that traditional TV viewers watch close to 2 hours...
View ArticleTop 10 TV Websites – March 2013
Note: The Experian Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Experian Hitwise...
View ArticleTop 10 Broadcast Media Websites – March 2013
Note: The Experian Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Experian Hitwise...
View ArticleTop 10 Health & Medical Information Websites – March 2013
Note: The Experian Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Experian Hitwise...
View ArticleTop 10 Portal Frontpages – March 2013
Note: The Experian Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Experian Hitwise...
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1 in 2 Americans Still Overwhelmed by – and Skeptical of – Environmental...
About 7 in 10 Americans at least sometimes consider the environmental impacts of the products they purchase when shopping, per the latest “Green Gap Trend Tracker” [download page] from Cone...
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Smartphone Penetration Keeps Growing, as Apple Cuts Into Google’s Lead
Smartphone penetration climbed to 57% of the US mobile market during the 3-month period ending in February 2013, according to the latest data from comScore MobiLens. That’s up close to 4% from the...
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Search Dominates Mobile Local Ad Spend; Video’s Influence to Grow
Search dominates mobile local ad spend to the tune of 58% share of revenues ($704 million of $1.22 billion in 2012), per the latest mobile local ad spend forecast from BIA/Kelsey. That compares with...
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Smart Device Users Spend As Much Time on Facebook as on the Mobile Web
Android and iOS smartphone and tablet users spend an average of 2 hours and 38 minutes per day on their devices, according to new data from Flurry. These consumers appear to significantly favor...
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Email Marketers Slowly Gravitating to Mobile Optimization
Approximately one-third of company marketers say they have no strategy for optimizing their email marketing for mobile devices, and one-fifth of agencies say their clients have no such strategy, per...
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Among Weekly Users, Online Radio Consumption Trounces Online Video
Online video has been the subject of a fair amount of research of late (see here and here for examples), and is certainly worthy of the attention. But, Edison Research and Arbitron would like to remind...
View ArticleTop 10 Broadcast TV Engagement, Week of Mar 18-24, 2013
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average...
View ArticleTop 10 Real Estate Websites – March 2013
Note: The Experian Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Experian Hitwise...
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